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Intro to Google Ads

at General Assembly - Santa Monica

(2199)
Course Details
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$50
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Location:
Santa Monica, Beach Cities
1520 2nd St
Btwn Broadway & Colorado Ave
Santa Monica, California 90401
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A computer will not be provided
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jordan Bell

What you'll learn in this advertising course:

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Google Adwords advertising can provide huge opportunities to reach your customer base, but if not managed properly, it can quickly become unprofitable. This class series will help Google AdWords users to identify errors and waste within their accounts and create an optimization plan.

In this class we'll focus on high impact activities, including the following: profitable keyword selection, writing killer ad copy, attracting perfect customers, tracking and reporting, keyword bidding strategy, and finding & eliminating wasteful spend.

Takeaways
  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.
Prerequisites & Preparation

This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

Please bring a laptop, pencil, and paper.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,184)

(2184 Reviews)
Intro to Google Ads
Reviewed by Katya D. on 3/2/2017
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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