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AdWords

at SEO Optimizers - Marina Del Rey

(11)
Course Details
Price:
$379
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Location:
Marina Del Rey, Beach Cities
3877 Grand View Ave
Btwn Marine & Navy Streets
Los Angeles, California 90066
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 8
Teacher: Zaid Ammari

What you'll learn in this advertising course:

Understand what online Adwords advertising is and where it fits in. What are Cost per Click (CPC) and Cost per Impression (CPM) bid types. Use keyword, placements (websites), topic and audience targeting techniques to find the right places for your ads.

Topics:
  • How to research, identify and use keyword match types with your bidding strategy. How to use dynamic keyword insertion (DKI) to efficiently create text ads on the fly that will capture a lot of searchers. Expanding keyword lists and continually optimizing bidding strategies and techniques.
  • How to structure your account, campaigns and ad groups for success. Understand how Quality Score works and why it's so important. Developing your first campaigns and targeting users by language, geography, device, and time of day. Understand the reporting features of AdWords and use key user interface components.
  • Diagnose problems and find out how to resolve them. How to measure every Adwords click your paying for and improve the performance of your SEM campaigns. How to use the most powerful features of Google Adwords Conversion Tracking.

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Refund Policy
Cancellations made at least 7 days in advance of the class will be honored with a full refund. Students who cancel less than 7 days prior to the start time of the class will receive a credit towards a future class.

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Reviews of Classes at SEO Optimizers (11)

School: SEO Optimizers

SEO Optimizers

At SEO Optimizers we are a group of experienced professional internet marketing consultants working for your company. We have been involved in the Internet marketing field for the past 7 years; creating websites, building traffic, and always staying up to date with the search engine algorithm changes...

Read more about SEO Optimizers

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