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Intro to Pricing Strategy

  • All levels
  • 18 and older
  • $55
  • 1520 2nd St, Santa Monica, CA
  • 2 hours

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  • $55
  • GA Santa Monica @ 1520 2nd St, Santa Monica, CA 90401
  • 2 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this business training:

Pricing is much more than setting a price. Pricing is one of the most powerful tools an entrepreneur, startup founder and business leader has to grow their company. For the average company a 1% price improvement will create up to 4x impact on profitability versus a 1% increase in volume.

Unfortunately, many of the best companies are better at creating value than getting the value they deliver for their innovation and creativity. The reason? Pricing isn’t easy. Pricing requires management and touches every part of your business from product development to marketing, customer experience to sales. This class will help provide you with a concrete approach for effectively tackling pricing and start giving your company a competitive advantage to help grow your company.

Takeaways
  • Build a foundation for value-based pricing to improve how you set prices your products or service.
  • Learn key principles in pricing from price setting to price management.
  • Examine pricing models and strategies from case studies of effective use of pricing.
  • Toolkit for better customer research and insight.
  • Learn how behavioral psychology is leveraged in pricing and converting sales.
Preparation
Please bring something to use to take notes.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Intro to Pricing Strategy

    Reviewed by Kevin H. on 6/11/2017
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