Fashion for Pets

68% of American households now include a pet; basically this means 2/3 of your potential customers have pets. It is a $52 BILLION industry, which includes food, supplies, vet care, pet services (grooming and pet sitting), and not to mention all of the little knick-knacks “pet parents” purchase for their four-legged (and feathered!) kids! 

Fashion for dogs (even cats!) has been on the rise for the past several years, and many new styles are inspired straight from the “human” fashion catwalks (no pun intended!). From faux fur coats, Ultrasuede® jackets and vests, Trendy outfits, Designer plaid jackets (think of the Burberry plaid on your Labrador!), Matching collar and leash sets, Halloween and holiday costumes. 

Even outfits where your human daughter can match her four-legged sister or brother, are now all on trend! Keeping pets in fashion throughout the year is now seen as keeping the pet parent high in style as well. 

Do you have concepts for a new pet product (bedding, toys, food dishes) or an apparel line, but don’t know how to start?
Have you noticed the number of non-pet related companies that include the focus on pets in their marketing and branding (i.e., Subaru and Coldwell Banker Realty to name a couple current ones that are running large ad campaigns for 2015? We will also discuss the advantages of marketing to pet parents! 

This seminar will focus on the pet fashion industry and will help you in establishing your ideas in a concise manner and giving suggestions of how to enter the pet products industry. Once you can identify and create your targeted customer profile, you will have a better understanding of generating a product with brand identity, as well as, in developing the back story that will help you enter the marketplace.