Introduction In Digital Marketing Return On Investment

Stumped on measuring the value and ROI of digital marketing in your marketing plan? Digital Marketing is a powerful tool and the marketing muscle of many communication strategies, however, knowing how to track your digital impact can be a challenge. 

Understanding how to effectively tweak and measure digital marketing performance to optimise your return on investment can be the key differentiator between a successful campaign and lost marketing dollars.

Takeaways

• How companies and brands evaluate what is most important to them when evaluating digital marketing ROI
• What analytics and metrics matter and which don't
• Why digital marketing ROI cannot be evaluated with numbers and stats in some situations