Digital Marketing Fundamentals

Get your bearings in the digital marketing landscape.

This workshop will cover a wide range of digital marketing concepts including online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities.

Takeaways

• Define and describe digital marketing tools and platforms.
• Learn 2-3 practical ideas that you can implement immediately.
• Possess the knowledge on where you'd want to focus your time and energy on the digital marketing landscape.
• Class is very interactive – students will work in groups on a wide variety of exercises and thought experiments.

Preparation

Bring something to write with (or a laptop) and have in mind either your business or one you’d like to work on. This will be used as your in-class case study for all exercises.