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User Experience Design

at General Assembly - Northern Denver

Course Details
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Northern Denver
3858 Walnut St
Btwn N Marion & 40th Streets
Denver, Colorado 80205
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A computer will not be provided
No class on May 25
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this ux class:

This is a part time course.

In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.

Unit 1: Design Process

Intro to UX & Design Thinking 
  • Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc. 
  • Define the elements of User Experience Design. 
  • Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity. 
  • Sketch out potential design solutions to the problem you have defined.
Prototypes, Feedback, & Critique 
  • Practice adapting to rapidly changing stakeholder requirements. 
  • Create a paper prototype of your proposed solution. 
  • Present designs and justify design decisions.
Unit 2: Rapid Prototype

User Research 
  • Describe the skills required to conduct and recruit for an effective user interview. 
  • Define contextual inquiry and articulate its benefits. 
  • Prepare unbiased interview questions. 
  • Conduct an effective user interview. 
  • Draft a research plan and write a discussion guide for final project interviews.
Competitive Research 
  • Compare products in the same space or in adjacent industries, including competitive reviews and task analyses. 
  • Conduct competitive research to help inform your final project concept. 
  • Explore how surveys and task analysis inform research.
Synthesizing Research & Creating Personas 
  • Use research to create an affinity map that identifies trends and insights within your research findings. 
  • Articulate the benefits and shortcomings of personas as a design tool. 
  • Use research to create personas that reflect the target audience.
Defining User Goals & User Flows 
  • Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience. 
  • Apply sketching techniques to ideate through solutions. 
  • Explore examples of how to map the flow of a specific product or experience. 
  • Construct a first draft of the user flow for the primary user goal for your final project.
Paper Prototyping & Usability Testing Basics 
  • Articulate the value of testing early in the design process. 
  • Apply paper prototyping techniques to iterate on your design concept. 
  • Practice formulating task scenarios and running usability tests.
Unit 3: Hi-Fidelity Prototype

User Stories & Feature Prioritization
  • Break down your user goals into more granular user stories. 
  • Use a common framework to prioritize features that align with your vision. 
  • Discuss struggles with feature prioritization and vision alignment and how to address them.
Information Architecture & Navigation 
  • Define the field of Information Architecture and explain when its techniques are used in a project. 
  • Explore methods for organizing complex and diverse types of content. 
  • Apply card-sorting techniques to structure and validate your proposed information architecture. 
  • Use card sorting results to construct a sitemap that will then become navigation.
Responsive / Native Design & Design Patterns 
  • Describe the respective technical capabilities of responsive sites and native mobile apps. 
  • Evaluate options and choose what format is most advantageous to your final project. 
  • Gain exposure to design patterns.
  • Define best practices for wireframing and annotating. 
  • Use industry standard tools (Sketch) to create high-fidelity wireframes 
  • Download UI kits and discuss their role. 
  • Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.
Visual Design Basics 
  • Explore principles of design and how they relate to digital interfaces. 
  • Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity. 
  • Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.
High Fidelity Prototyping 
  • Identify and describe the different categories of tools for prototyping. 
  • Create clickable prototypes using InVision that will support usability testing goals. 
  • Discuss gestures and motion how they are commonly applied.
Advanced Usability Testing 
  • Prepare a discussion guide to test your final project. 
  • Run 3 usability tests using best practices. 
  • Synthesize your testing results and identify major takeaways from testing. 
  • Outline 3-5 improvements that you will make to your work.
Unit 4: Refine

Onboarding & Behavior Change 
  • Describe what makes a great onboarding/first time use experience. 
  • Practice designing an onboarding experience that communicates the value of your product to potential users. 
  • Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project. 
  • Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.
Final Project Workshop 
  • Receive instructional team feedback on your final project. 
  • Turn your project into a stakeholder presentation
Unit 5: Present

UX Mini-Project 
  • Practice going through real industry UX design problems from beginning to end. 
  • Work in teams or independently to develop design solutions for the industry design problem. 
  • Present your design solution.
Presentation Day 1 
  • Define and describe the principles that drive a strong user experience with search & results 
  • Identify the components of search & results, recognize their function, and how to use them effectively 
  • Review & evaluate examples of search & results 
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience 
  • Design a search experience that provides a strong user experience
Presentation Day 2 
  • Effectively communicate your design solution in final project. 
  • Critique and provide feedback for classmates.
Portfolios & Next Steps 
  • Explore examples of good UX portfolios and discuss the story aspect of portfolio building. 
  • Write the 5 most valuable takeaways from your project. 
  • Practice telling your personal story to different types of stakeholders. 
  • Identify next steps and receive project rubrics and grades.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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General Assembly

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