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Introduction to Google Analytics

  • Beginner
  • 18 and older
  • $40
  • Earn 400 reward points
  • 3858 Walnut St, Denver, CO
  • 2 hours

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  • $40
  • 2 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this google analytics training:

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Understand how to track goals and goal funnels
  • Learn to identify exceptions and surface actionable insights

Preparation

  • Please bring a laptop computer to class (a Windows PC or MacBook)
  • Have the Google Chrome Web Browser installed on your computer
  • Sign up for a Google Demo Account
  • Bookmark this worksheet
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to Google Analytics

    Anonymous review on 3/7/2018
    I was disappointed. I loved the instructors energy but she seemed unprepared and there was no real structure to the class. We ended up finishing up almost 30 minutes early and I feel if were paying for the class it should have been the complete 3 hours.
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Review Summary by CourseHorse

Students in the Introduction to Google Analytics class felt that it provided a good overview and helped them better understand the terminology and concepts of Google Analytics. Students felt that the instructor was knowledgeable and engaging and the class was described as informative for beginners. Overall, students had varying experiences and felt that the class could have been improved in terms of content and organization. Quotes: - "The instructor was nice, knowledgeable, and attempted to answer all questions asked." - "The instructor was friendly and open to questions..."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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