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Marketing Classes
Denver
Learn the fundamentals of digital marketing, social media marketing, and market research in Denver's comprehensive marketing classes. Gain practical skills in strategy development, campaign planning, and data analysis to excel in the dynamic field of marketing.
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Introduction to Google Analytics
General Assembly @ 3858 Walnut St, Denver, CO
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk...
Advanced SEO
General Assembly @ 3858 Walnut St, Denver, CO
You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring ROI based goals with clients or managers, tactical keyword research, site architecture and...
No Bullsh*t Strategy to Up-leveling Your Brand
General Assembly @ 3858 Walnut St, Denver, CO
“Pour a bottle of Gallo into an empty 50-year-old bottle of French Burgundy. Then carefully decant a glass in front of a friend and ask for an opinion. You taste what you expect to taste.” -Al Ries When creating brands, we formulate powerful narratives to position the brand in the marketplace. Branding is all about the perception a customer holds as it relates to your product or service. Because branding is done in the mind, we need to have...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Brand You: How to Promote Yourself Authentically
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Email Marketing Essentials
General Assembly @ Remote Online , Denver, CO
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...
Crushing the Tiktok Marketing Game
General Assembly @ Remote Online , Denver, CO
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
Master Your Market Course
Axium Academy @ 1700 Lincoln St, Denver, CO
Our 2-Day intensive marketing course teaches you how to begin and amp up your marketing. We teach you the best campaigns in the business so you can effectively gain long-lasting customers. We have been using these campaigns for our own company so we KNOW it works. We will teach you all of our secrets to success during this live, hands-on training where you’ll be guided step-by-step how to set up your marketing plan. Not only do you learn during...
All levels
18 and older
SEO Tools of the Trade
Now that you have a handle on what SEO is and how to approach it when creating your content, the next step is setting up search engine webmaster tools to communicate how you want your site and pages to be indexed. You will also need to be able to track the success of your SEO efforts. Are they effective? Should you change the keywords you are trying to rank? In SEO Tools for the Trade we will explore in greater detail some of these tools introduced...
Logo Design 101
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Conducting User Research Bootcamp
General Assembly @ 3858 Walnut St, Denver, CO
Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more....
Understanding the Buyer Journey
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
Digital Marketing
General Assembly @ Remote Online , Denver, CO
This is a part time course. In this course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution...
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