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Marketing Classes
Denver
Learn the fundamentals of digital marketing, social media marketing, and market research in Denver's comprehensive marketing classes. Gain practical skills in strategy development, campaign planning, and data analysis to excel in the dynamic field of marketing.
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Email Marketing for Beginners
Digital Workshop Center @ 324 Remington St, Fort Collins, CO
Engage and enlist your customers with the Email Marketing for Beginners Class In a recent survey, 59% of business-to-business marketers say email is the most effective channel for generating revenue. In our Email Marketing Class you will learn affordable, simple, and measurable forms of commercial email marketing to a group of people. In today’s digital society, email has become the best way to connect with a direct audience. Our Email Marketing...
Search Engine Optimization 101:A Practical Intro To SEO
General Assembly @ 3858 Walnut St, Denver, CO
Targeted at startups who need to generate more traffic to their site, as well as those that are not converting traffic into leads or sales, attendees will learn how to create a cohesive online presence and social media strategy.
Tips & Tricks to Grow your Business on Instagram
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
SEO for Beginners
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Instagram Master Remote Workshop
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Social Media Strategy Mapping
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
Facebook Advertising for the Win
General Assembly @ Remote Online , Denver, CO
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...
Instagram for Entrepreneurs
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Brand Strategy Workshop
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Intro to Content Strategy
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Personal Branding Workshop
General Assembly @ 3001 Brighton Blvd, Denver, CO
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ Remote Online , Denver, CO
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
Social Media for Business
Digital Workshop Center @ 324 Remington St, Fort Collins, CO
Build a plan of attack & your audience in our Social Media for Business Class The digital marketing revolution is here and social media is leading the way. You need social media to be included in your business marketing plan and the Social Media for Business class will help you get started. In this Social Media class for Beginners, you will understand how to build a strategy to engage an audience, grow your community, and drive more...
Email Marketing & Insights Workshop
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to...
Success with Shopify
The world of retail is changing dramatically. Brands are now going direct to consumer. In this workshop, we’ll take you step-by-step through setting up your first store on Shopify, the leading e-commerce platform that’s fueling the direct-to-consumer movement. While Shopify has made the process of creating an online store easier than ever, there’s still a ton of tricks and tips to know about optimizing your site to make the most sales. We’ll...
Personal Branding and Resume Design
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Improve Your Rank: SEO Success Factors
Colorado Free University @ 7653 E 1st Pl, Denver, CO
With over 200 ranking factors in Google's algorithms, optimizing your website's rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google's Search Engine Results Pages (SERPs). Content is king and you will learn to optimize and structure your site's content, and explore technical factors that make a difference,...
$174
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Introduction to Google Analytics
General Assembly @ 3858 Walnut St, Denver, CO
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk...
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