Branding Workshop

In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.

By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.

In this workshop we will talk through the creative & strategic elements of branding including:

• The importance of branding
• Intentional vs unintentional branding
• Brand concept vs. brand identity
• Creating and audience persona
• How to tell a brand story
• Competitors & differentiation
• Visual design, tone words, color
• Logo creation
• Iconography, photography & visual elements

This workshop will cover how to develop a strong brand using the strategies above, with a particular focus on how to build a powerful and impressive online presence.

Prereqs & Preparation

• Please come to the workshops with a laptop or notebook/pen. 
• Students will gain the most from this workshop if they have a business or brand they are actively developing and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision. The principles learned can be applied to personal branding; however, this will not be the focus of the session.