General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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General Assembly @ Online Class Livestream, Chicago, IL
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organisation? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
Brand Management: What You Need to Know to Get Started in the Career Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans. Whether a small brand with limited resources or a large brand defending its position as #1 in a category, brand managers...
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General Assembly @ Online Class Livestream, Chicago, IL
Linkedin Marketing and Optimization for Consultants Workshop Remote (Online) If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling...
Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how...
Google Tag Manager has revolutionized digital marketing. Anyone can benefit whether you work for a large enterprise or a small startup. Google Tag Manager lets any web professional take control of their website data and tagging, without needing to be reliant on the IT staff or developers. This 3 hour session will take you through the basics of how tag manager works, using easy to understand concepts and practical “real-world” examples. By the...
General Assembly @ Online Class Livestream, Chicago, IL
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Our instructor will guide...
Leadership Skills Workshop: From Burnout to Balance When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental...
General Assembly @ Online Class Livestream, Chicago, IL
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking polished and professional. Once your site has gone live, you’ll learn how to update and maintain...
General Assembly @ Online Class Livestream, Chicago, IL
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been...
General Assembly @ Online Class Livestream, Chicago, IL
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
General Assembly @ Online Class Livestream, Chicago, IL
Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with...
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort, and budget spent between the top, middle, and bottom of the buyer’s journey. In yesterday’s marketing, all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside-down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does...
General Assembly @ 444 N Wabash Ave, Chicago, IL
“He who knows others is wise; he who knows himself is enlightened.” ― Lao Tzu Self-awareness has become a hot topic as of late, and for good reason! Self-awareness and mindfulness of ones inner qualities are the keys to building a successful career, connected relationships, and an overall happy life. This workshop is designed to introduce participants to the what, why, and how of self-awareness. During the course of the workshop, a number...
General Assembly @ 444 N Wabash Ave, Chicago, IL
In the last couple of years, the term data science is increasingly used to describe advanced analytical methods that can extract business value from data. While many of these methods are decades old, have solid foundations in the fields of statistics and computer science (e.g. machine learning, data visualization) and can unarguably provide tremendous business value, there is a fair amount of hype, abuse of terms (especially related to “big data”)...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Javascript frameworks are incredibly popular these days, and sometimes it seems like there’s a new one to learn every week. AngularJS has been around for years and is a great place to start if you want to build rich, interactive client-side web apps. At this workshop we’ll teach you the AngularJS fundamentals before diving into live coding and exercises to get you up and running with Angular. This is a beginner focused workshop that will teach...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business. You will also learn about what it means to run a PR campaign, what tactics are best, and what angles are most likely...
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