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General Assembly
Upcoming Classes in Chicago
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Introduction to Product Management
General Assembly @ 444 N Wabash Ave, Chicago, IL
Product Management: the process of working with designers and developers to successfully build and launch digital products. In this class, we introduce you to the key product management concepts. Learn how to analyze the market, flesh out your ideas, identify risks, and validate assumptions. We’ll also touch on the post-launch process of tracking performance, prioritizing development of new features, and managing stakeholders. Whether you're considering...
Hella Good Content 2.0
General Assembly @ 444 N Wabash Ave, Chicago, IL
Attention startups, writers, small businesses, artists, and all you kickass creative hustlers! In this follow-up to the popular Hella Good Content workshop, we'll get super-tactical about creating effective content that gets views, shares, and new fans/customers. We'll go beyond basics, and literally create pieces of content using proven tips, tricks, and hacks that get results. In this workshop series that one Google marketing executive called...
Storytelling Hacks for Networking + Interviews
General Assembly @ 444 N Wabash Ave, Chicago, IL
Tell me about Yourself: Storytelling Hacks for Networking + Interviews Tell me about yourself: the four words that strike fear in any career-related conversation. And we all know the best way to make a point or inspire action in the workplace is by telling a compelling story. And as it relates to work, we'll often see that struggling to describe who we are and what they do leads to missed opportunities for advancement. So we're bringing together...
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Data Science 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
See how the predictive power of data drives modern business. During our introductory workshop, explore the job Harvard Business Review has dubbed “the sexiest of the 21st century,” and see how modern businesses are harnessing the power of data to drive innovation. Working with real-world case studies, you’ll: Learn what data scientists do and the types of problems they solve. Walk through the typical data science workflow and see how the...
Visual Design 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Get That Job: Become a Stronger Job Candidate
General Assembly @ 150 N Wacker, Chicago, IL
This two-hour workshop will whip you into shape to be ready to land an exciting new job. A certified career coach with Ama La Vida will guide you through a series of exercises to help you get noticed by employers, wow them in your interviews and prepare to kick butt on the job. We will start by ensuring you are seeking the right job opportunities for you. We will utilize a framework to help you evaluate various job opportunities and identify those...
Email Marketing Essentials
General Assembly @ 150 N Wacker, Chicago, IL
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Introduction to Google Analytics
General Assembly @ 444 N Wabash Ave, Chicago, IL
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Social Media Strategy Mapping
General Assembly @ 150 N Wacker, Chicago, IL
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides...
Programming for Non-Programmers: The Basics
Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Takeaways You will be introduced to a broad overview of programming and learn the following along the way: ...
SEO for Beginners
General Assembly @ 444 N Wabash Ave, Chicago, IL
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
Product Management 101
General Assembly @ 444 N Wabash Ave, Chicago, IL
Learn the keys to driving product success. Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus: Discover the role and responsibilities of a product manager. Survey today’s product management landscape and its career opportunities....
Social Media For Your Startup or Small Business
General Assembly @ 444 N Wabash Ave, Chicago, IL
Whether you like it or not, Social Media is here to stay. For most small businesses and start-ups, social media is critical in increasing brand awareness and reaching potential customers. This class is perfect for business owners, marketing managers and anyone who wants to learn how to develop a social media strategy for their business. Find out which networks are right for your business, how to reach new audiences, learn key strategies to develop...
Break Into Digital Marketing
General Assembly @ 444 N Wabash Ave, Chicago, IL
To grow a brand, a company needs savvy marketing. Discover what it’s like to be a digital marketer — for a startup, Fortune 500, or your own homegrown company — from our panel of experts. They’ll cover a typical day in their role, how digital marketing translates across various industries, areas of career opportunity and growth, and more so you can explore how these skills can improve your professional life. What You’ll Take Away: ...
LinkedIn Workshop for Career Changers
General Assembly @ 444 N Wabash Ave, Chicago, IL
This workshop is for you if you are ready to take control of your career. Learn to leverage the power of the ultimate job search tool, LinkedIn, a platform that boasts 332+ million users and is used by 93% of recruiters. In this workshop, you will learn how to develop and maintain a strong LinkedIn profile that includes a work portfolio, a powerful Summary that lets your personality shine through, and a results oriented Experience section. A...
Introduction to Growth Hacking
General Assembly @ 444 N Wabash Ave, Chicago, IL
As a startup, it can be very difficult to build brand awareness. People must first hear about your business in order to engage with it or purchase a product. In this class we’ll review some of the best growth hacking techniques to expand your following and audience size in order to create more brand awareness and higher conversions. This class will focus on very tangible and actionable insights that you can take back and use right away. It’ll...
Simplybe. Agency's Guide to Instagram
General Assembly @ 444 N Wabash Ave, Chicago, IL
Staying relevant is a challenge for any brand. Are you willing to accept that challenge? Join us for an evening of branding and expanding on one of the most powerful and relevant marketing tools: Instagram. With the help of @simplybeagency's Creative Director, Aleksa Narbutaitis (@alnarbuu), you will define your brand identity, create the right visual aesthetic, and learn how to bring your brand’s story to life. During this 2-hour workshop, you...
Linkedin & Resume Refresh for Career Changers
General Assembly @ 150 N Wacker, Chicago, IL
A strategically targeted resume is your most important weapon when searching for a job. This document is often the first impression that you will make with an employer. On average, employers initially look at resumes for 10–20 seconds, so you've got to knock 'em out with a great document. Students will leave this workshop knowing just how to do that. LinkedIn is the world’s professional social network and a vital resource to find business opportunities...
Getting Unstuck, Part 2: Career Mapping & Change
General Assembly @ 444 N Wabash Ave, Chicago, IL
Full Course Name: Getting Unstuck, Part 2: Career Mapping, Navigating Change & Micro-Goal Setting In the second part of this 3-part series you’ll learn career mapping techniques to do anything from make a complete career pivot, position yourself for a promotion, move across the country for a new job (or before you land a new job), or any other major professional change. You’ll walk away with clearly defined “micro-goals” and understand...
Build Your Professional Brand on LinkedIn
General Assembly @ 444 N Wabash Ave, Chicago, IL
This series is perfect for professionals looking to move to the next level in their career. Learn how to outline content themes that align with your professional brand story for a stronger profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this four-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability,...
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