General Assembly Classes, Chicago

In increasingly complex times, innovation and collaboration skills are becoming vital to businesses, and both principles are essential in Design Thinking. This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space. Together we'll explore how human-centered design...

Full Course Name Google Analytics for Beginners: Key Concepts and Quick Wins Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google...

This Bootcamp is focused on helping participants better understand Product Management as a discipline and how a product manager should work through the steps -- from ideation, to post-launch management, to building a usable product; while keeping everyone, including the product manager, accountable throughout the process.  We’ll learn about...

WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this class, you’ll walk through the basics of getting your site live quickly and discover various free templates as well as premium resources that require little to no coding skills and will have your site looking...

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success....

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

“He who knows others is wise; he who knows himself is enlightened.” ― Lao Tzu Self-awareness has become a hot topic as of late, and for good reason! Self-awareness and mindfulness of ones inner qualities are the keys to building a successful career, connected relationships, and an overall happy life. This workshop is designed to introduce participants...

Are you using Excel for analysis? Spreadsheets are useful for analyzing and visualizing data, but become cumbersome and unwieldy with large datasets. Relational databases address many of Excel's limitations by simplify repetitive tasks and enabling analysis over much larger datasets. The only catch is that you need to know SQL to fully harness the...

Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for...

Javascript is a dynamic programming language developed with functionality and web developers in mind. As the foundation of millions of web pages and frameworks constantly being built to compliment it, JavaScript is here to to stay! Come learn about the basics of Javascript and jQuery and find out how to these tools can help you update the appearance,...

SQL provides powerful but reasonably simple tools for data analysis and handling. This two-part series will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals. Prereqs &...

It's February, which means that the buzz and promise of the New Year has probably worn off by now. As you settle into 2019, you remember how much you dislike your current job. How every day feels like an uphill battle and no weekend ever feels long enough. Don’t wait ‘til next year to make moves. Seize this chance to design your ideal career now!...

For most professionals, the ability to organize information is quickly becoming a fundamental part of the job description. Whether you already consider yourself an expert or are just getting started with spreadsheets, this hands-on workshop will allow you to take your skills to the next level and become a “power” user. We’ll start with the absolute...

Data analytics is in the midst of an evolution. In today’s digital world, the practice of decision makers relying on information to be delivered to them is no longer sufficient to keep pace. Tableau is software that puts access to data, and the insights it can unlock, directly in the hands of those who need it.  The software is designed to...

This is a 10-week part-time or 1-week accelerated course. In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics. Skills & Tools: Apply product management best practices to ship products and features that solve real problems for your customers....