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Web and Application User Research (2 Days)

at UX 4Sight - Des Plaines

Course Details
Price:
$996 50 seats left
Start Date:

Thu, Sep 12, 9:00am - Sep 13, 4:00pm (2 sessions)

Location:
Des Plaines, Suburbs
2200 E Devon Ave
At Patton Dr
Chicago, Illinois 60018
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Description
Class Level: Intermediate
Age Requirements: 18 and older
Average Class Size: 15

What you'll learn in this ux class:

  • Learn how to leverage the wide variety of user research methods at the right points of your project to keep your product, website, or application relevant to your users and profitable.
  • Get hands-on experience with the various facilitated and automated exercises to hone in your user research skills.
  • Deep dive into a step-by-step approach to usability testing covering how to create a research plan, conduct studies, analyze results, and derive effective design recommendation insights.

Our UX Best Practices Training is led by UX subject-matter experts (SMEs) and adjunct professors.


We offer individual and bundled course pricing. (This course is an individual offer.)

Course Outline

1. Why User Research Matters

  • Defining User Research
  • Some Implications

2. Understanding Methodologies

  • Methodologies Vs Methods
  • Exploring Methods
  • How To Apply Methods
  • Behavioral Vs. Attitudinal And Qualitative Vs. Quantitative
  • Attaining Research And Business Goals
  • Defining Generative Vs. Evaluative Research

3. Reviewing Research Methods

  • Applying Generative Vs. Evaluative Research
  • Generative Methods
    • Discussion: Interviews, Ethnography, Focus Groups
    • Observation: Contextual Inquiry, Ethnography
    • Participatory Design: Paper Prototyping, Storyboarding, Affinity Diagramming, Journey Mapping, And Collaging
    • Information Architecture: Card Sorting, Tree Testing
  • Evaluative Methods
    • In-Lab Usability Testing Vs Remote Usability Testing
    • Moderated: Usability Testing, Eye Tracking
    • Unmoderated: Usability Testing, First Click Testing, 5 Second Test, Analytics
    • Social Monitoring: Surveys, Social Media/Listening, Customer Feedback
    • Comparative Evaluations: A/B Testing, Benchmark Testing

4. Determining The Right Setup

  • Influencers
    • Primary: Cost, Time
    • Secondary: Context of Use, Number of Participants and Statistics, Method Approach, Evaluation Setting, Testing Format

5. Research Plan

  • Preparation
    • High Level Overview
    • Defining Scope with Problem, Hypothesis and Metrics
    • The Test Script (Or Moderator’s Guide)
  • Plan Sections
    • Title
    • Author & Stakeholders
    • Date
    • Background
    • Goals
    • Research Questions
    • Methodology
    • Participants
    • Schedule

6. Recruiting Participants

  • Overview
  • Number of Participants
  • Drafting Participant Screener

7. Conducting A Usability Test

  • Roles
  • Test Setup
  • Facilitation Best Practices

8. Exercises

  • Card Sort
  • Tree Testing
  • First Click Testing
  • 5 Second Test
  • Moderated Usability Testing

Still have questions? Ask the community.

Refund Policy
You may cancel up to 10 days before the first class of 3 begins for a full refund. This way we do not incur the cost of printing your course materials. After the class, we are confident that our expert instructors and curriculum will increase your knowledge of user experience (UX) best practices. If after attending all classes, performing all our exercises, and passing our certification exam, you do not have a better understanding of UX best practices, then UX 4Sight will refund your money.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
9:00am - 4:00pm TBD 2 $996
This course consists of multiple sessions, view schedule for sessions.
Fri, Sep 13 9:00am - 4:00pm TBD

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School: UX 4Sight

UX 4Sight

​We're All About Better UX

We’re a Chicago-based digital user experience (UX) agency that specializes in solving business problems by making websites and applications more intuitive and profitable.

We do this by untangling complex digital experiences through a combination of user-centered design best...

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