Discover Classes. Earn Rewards.

Introduction to Google Analytics

  • All levels
  • 18 and older
  • $40
  • 444 N Wabash Ave, Chicago, IL
  • 2 hours

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

  • $40
  • General Assembly Ch @ Rent 24 @ 444 N Wabash Ave 5th Fl, Chicago, IL 60611
  • 2 hours
  • A computer will not be provided

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this google analytics training:

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

___________________

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.


Takeaways:

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Preparation

This workshop is designed for anyone interested in harnessing the power of Google Analytics to make better business decisions. No prior knowledge or experience is required.

What to bring to class:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Please also have Google Analytics accessible on your computer. Each participant should visit this webpage and click the link that says "Access Demo Account." We'll be using that data for demonstration in class.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Throughout the account creation, Google will prompt you to set up your website - if you don't have a website to track, simply enter the value "test" or "test.com" where you'd normally enter information about a real website. The goal is to get you set up in Google Analytics so that you can add the Demo account during class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to Google Analytics

    Reviewed by karen b. on 2/28/2016
See reviews for other classes at General Assembly
loading...
Hide Reviews

Review Summary by CourseHorse

Students in the Introduction to Google Analytics class found the class to be informative and helpful for beginners. The instructor was praised for being friendly, knowledgeable, and engaging. Many students found the class to be incredibly valuable and expressed interest in taking more classes at General Assembly in the future. 1. "It was a good basic overview class and I'm glad I took it." 2. "Great class! Quaison really helped us make sense of Google Analytics." 3. "The instructor was friendly and open to questions."

Questions & Answers (0)

Get quick answers from CourseHorse and past students.

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Chicago educator.

General Assembly

General Assembly

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...