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Social Media Strategy Mapping

at General Assembly - Near North Side

(2104)
Course Details
Price:
$60 8 seats
Start Date:

Wed, Sep 18, 6:00pm - 9:00pm

Location:
Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
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Important:
A computer will not be provided
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Kara Hanninen

What you'll learn in this social media class:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways
  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.
Prereqs & Preparation
None! Please bring a laptop to class, along with a notepad and pen.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:00pm - 9:00pm Kara Hanninen 1 $60

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Reviews of Classes at General Assembly (2,089)

(2089 Reviews)
Social Media Strategy Mapping
Reviewed by Bridget B. on 9/13/2017
Social Media Strategy Mapping
Reviewed by Tyler W. on 9/13/2017
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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