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Social Media Bootcamp

  • Beginner
  • 18 and older
  • $250
  • Online Class Livestream, Chicago, IL
  • 6 hours

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  • $250
  • GA Chicago (Remote Online) @ Online Class Livestream, Chicago, IL 00000
  • 6 hours

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Class Description

Description

What you'll learn in this social media class:

In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization's goals.


We'll cover the following topics: an overview of social media platforms, current social media trends and their implications, how to tailor social media strategy and content to your business, paid social advertising techniques, and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.

May 28, 2020

Takeaways 

  • Overview of social platforms and their strengths for brands
  • Creating a social media strategy that builds your brand (or optimizing an existing one)
  • Understanding the basics of paid social advertising to achieve specific business goals
  • How to measure social success and ROI
  • Helpful tools for understanding audiences, developing content, and measuring success
  • Social media trends for 2020

June 26

Takeaways

  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people
  • Look at monitoring, research and engagement tools available to marketers and brands
  • Learn to evaluate social standing of a brand
  • Engage users via social platforms
  • Examine social media engagement strategies
  • Learn tools and techniques to measure effectiveness and ROI
  • Measure effectiveness using free tools

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket
  • Students should have a basic understanding of marketing.
  • Administrative access to brand social accounts preferred, but not required.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Bootcamp

    Anonymous review on 8/25/2019
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Review Summary by CourseHorse

Students who attended the Social Media Bootcamp class enjoyed the small class size, as it allowed for more personalized attention and the ability to ask questions without interrupting the class. Students also praised the instructors, highlighting their patience, knowledge, and ability to make the class fun and engaging. Students mentioned that they learned a wide range of valuable information, such as tools, tips, and real-life examples related to social media. One student specifically mentioned leaving the class feeling empowered and enthusiastic. Furthermore, students appreciated that the class covered a comprehensive overview of various social media platforms and their uses for different businesses. Overall, students felt that the class was helpful, informative, and enjoyable, and would recommend it to others. Direct Quotes: 1. "She [Jen Glantz] really broke down all aspects of social media and details on each platform to truly help us understand best practices for each." 2. "Lindsay covers everything in her one-day workshop. I came in knowing ZERO about social media--less than anyone else in the class. I left with a headful of useful information." 3. "Lindsay's knowledge and expertise on this subject was instrumental in helping me understand how best to utilize each platform for the most beneficial results."

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Christine S.
Is this class more theory-based or more practical? I do not know how to use Twitter, Instagram, Facebook - and now find in my job search that basic social media knowledge is expected. I hope to learn how to use them - not why they are effective. Thoughts from the community? Thanks!
Answer from Sarah S. CourseHorse StaffCourseHorse Staff
One of the takeaways in this class is understanding what types of social media platforms are available and how they are used. Case studies and tactics will be presented throughout the session but you will also gain hands-on knowledge in the class breakout sessions.
Answer Show answer
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1) Download Zoom, our video conferencing appZoom Desktop is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call. 

2) Sign-in to Slack and create an account. Slack is a written chat tool that your instructor may use to post photos, links, resources, polls, and threads. It also gives you and your classmates an opportunity to ask questions and collaborate!
- Download the Slack desktop app for ease of use
- Join the GA Chicago Workshop’ workspace

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