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Marketing Classes Chicago

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Discover the secrets of successful marketing strategies in the bustling city of Chicago, with classes in social media marketing, consumer behavior, and brand management. Gain valuable insights and practical skills to elevate your marketing game in this dynamic business hub.

9 classes have spots left

Foundations of Digital Marketing

Digital Professional Institute @ 28 N Clark St, Chicago, IL

The Foundations of Digital Marketing course equips participants with the tools and techniques they need to plan, improve, or execute Digital Marketing campaigns for companies, organizations, or even individuals. The Foundations of Digital Marketing course has been specially designed for the ‘doer’. You will learn to leverage a range of strategies and tools to engage customers and generate leads, including: Pay Per Click Marketing (PPC) Display...

All levels 21 and older
No upcoming schedules
$1,975

10 sessions

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Foundations of Social Media Marketing

Digital Professional Institute @ 28 N Clark St, Chicago, IL

The Foundations of Social Media Marketing course trains participants in utilizing proven best practice methodologies and technologies to build and foster a community of customers using popular social media platforms. Once considered “non-traditional” media, the social realm has quickly become a central component of everyday life – and, as a result, the demand for expertise in managing social communities within organizations large and small...

All levels 18 and older
No upcoming schedules
$1,975

10 sessions

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Intro to Digital Marketing

Startup Institute

Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...

Beginner 18 and older
No upcoming schedules
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Explore Digital Marketing Private Group Events

Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

Explore Digital Marketing Private Group Events
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Public Relations 101

General Assembly @ 444 N Wabash Ave, Chicago, IL

Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You will learn how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage for yourself or your business.  You will also learn about what it means to run a PR campaign, what tactics are best, and what angles are most likely...

(2637) Beginner 18 and older

Instagram Master Workshop

General Assembly

Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...

(2637) All levels 18 and older

Intro to Growth Hacking: Lean User Acquisition

General Assembly @ 444 N Wabash Ave, Chicago, IL

Are you at a small business owner, startup or just thinking of creating your own company? This workshop is designed for entrepreneurs, owners, startups, developers and marketers from all experience levels who have an interest in growing their business, user base and brand with a lean budget. Growth Hacking is about combining technology, data and marketing all together to generate growth for both business and personal brands. We will talk about...

(2637) All levels 18 and older

Art of Awesome Personal Branding Workshop

General Assembly @ 444 N Wabash Ave, Chicago, IL

How did people like The Rock, Jay-Z, and Tina Fey become dynamic personalities who constantly innovate, while people like Hulk Hogan and Vanilla Ice stay stuck in the past? The former built incredible personal brands. It's easier to become a Hogan or Vanilla Ice than you think, and in this workshop we show how to build your personal brand by taking charge of your life and career, so that you constantly innovate and stay ahead of the game. Takeaways...

(2637) All levels 18 and older

Introduction To Digital Marketing

General Assembly

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies. This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to...

(2637) Beginner 18 and older

Your Logo Looks Great, How's Your Brand?

General Assembly @ 444 N Wabash Ave, Chicago, IL

Creating a strong brand might be the single most important thing you can do for your company. It’s just as important for early-stage companies as it is for century-old multinationals. Learn what makes a strong brand, what it takes to build one and how you can use smart time-tested methods to build your company’s brand earlier, better and less expensively than you ever thought. Takeaways Learn exactly what a brand is. Understand the importance...

(2637) All levels 18 and older

Digital Marketing 101

General Assembly @ 444 N Wabash Ave, Chicago, IL

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. Takeaways Students...

(2637) All levels 18 and older

Introduction to Google Adwords

General Assembly @ 444 N Wabash Ave, Chicago, IL

This course is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways Define key advantages to creating a Google ad campaign. Explain the difference in volume...

(2637) All levels 18 and older

Introduction to Mobile Marketing

General Assembly @ 444 N Wabash Ave, Chicago, IL

Web advertising has been around for over a decade, but mobile and tablet advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising. Between mobile and tablet web ads, in-app ads, and content-based advertising, there is a lot to learn about this emerging market. This 90 minute class will give you actionable insights into the various types of mobile and tablet advertising solutions you can...

(2637) Beginner 18 and older

Personal Branding: How to Craft and Tell Your Story

General Assembly @ 444 N Wabash Ave, Chicago, IL

What do you need to be successful at a networking event or a job interview? A strong personal brand. Irrespective of whether you are happy in your current job or already looking for your next opportunity, it is absolutely essential to create your own unique personal brand. While it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit! Whether your...

(2637) All levels 18 and older

Run Social Media Ads Like a Pro

General Assembly @ 444 N Wabash Ave, Chicago, IL

Social media advertising has become a multi-billion dollar industry and is now a staple in digital marketing. In this workshop, you’ll learn about the different social media advertising platforms available, and discover which networks make the most sense for your business. Also, learn the steps to creating and running a successful social media ad. The wellbeing of our employees, students, clients, instructors, and guests is our number one priority...

(2637) All levels 18 and older

Instagram Reels: Reel-y Important for Social Strategy

General Assembly

You may have heard of Instagram Reels (and seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to think about in your social strategy - trust us when we say it's one you can't ignore. In this session you'll learn what Reels are, how brands are using them, how to start creating killer content within the platform, and most importantly - how to make an impact with minimal effort (because...

(2637) All levels 18 and older

Telling Stories Across Social Media

Digital Professional Institute

You know your audience is out there on Social Media, but how do you keep them engaged with your company? What are the best ways to provide branded content and engage with your audience? Join Sarah Eva Monroe, the Senior Creative Director at mStoner Inc, for a workshop that looks at the storytelling process online, and how you can use storytelling to promote your brand in a fun, engaging way. Topics Include: The importance of visuals in social...

All levels 18 and older
No upcoming schedules

5 Easy Steps to Convert Connections to New Business

Digital Professional Institute @ 111 W Washington St, Chicago, IL

Use 5 steps to increase targeted appointments and create new business.  Dean DeLisle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you...

All levels 18 and older
No upcoming schedules
Free
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Website Strategy and Growth

Digital Professional Institute @ 111 W Washington St, Chicago, IL

Your website is a crucial part of any company, but just having one is only the first step. Websites need to go through constant changes and iterations in order to effectively market to the right audience. But how do you make sure you're actually making the right changes? What types of tests can you run to understand what type of marketing your customers would react to? Topics Include: Developing a strategy for making thoughtful and effective website...

All levels 21 and older
No upcoming schedules
Free
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Building Your Following with Community Management

Digital Professional Institute

This workshop goes in-depth on how to build a community of users. Find out about consumer behaviors you need to build for and the tactics needed to create a thriving community. Learn how sites like Yelp and Product Hunt used this to create amazing user generated content websites and huge business. Topics Include: Learn how to develop your audience across a variety of digital channels Engage your customers online in order to grow your business...

All levels 18 and older
No upcoming schedules

Driving Conversions Through Content Marketing

Digital Professional Institute @ 111 W Washington St, Chicago, IL

While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click. Topics...

All levels 21 and older
No upcoming schedules
Free
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