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Website Strategy and Growth

  • All levels
  • 21 and older
  • Free
  • 111 W Washington St, Chicago, IL

Start Dates (0)

  • Free
  • Digital Professional Institute @ 111 W Washington St, Chicago, IL 60602
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Class Description

Description

What you'll learn in this digital marketing course:

Your website is a crucial part of any company, but just having one is only the first step. Websites need to go through constant changes and iterations in order to effectively market to the right audience. But how do you make sure you're actually making the right changes? What types of tests can you run to understand what type of marketing your customers would react to?

Topics Include:
  • Developing a strategy for making thoughtful and effective website optimizations
  • A/B Testing components of your site such as Calls to Action, User Navigation Flow and Lead Generation Forms
  • Understanding your Analytics data in order to make the right choices

Refund Policy

If students have attended the first class and wish to withdraw from the class, they have until the second class to write an email stating their intent to withdraw. All payment will be refunded, minus a $100 deposit.

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Digital Professional Institute

The Digital Professional Institute sets the standard in digital skills training and education, whether you are a working professional looking to turn knowledge into action or a starter out to build your toolkit.

Our non-degree, non-credit bearing program offerings reflect the hands-on, outcomes-focused...

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Digital Professional Institute

Digital Professional Institute

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