Driving Conversions Through Content Marketing

While most marketers agree that custom content is the future of marketing, most haven’t found a way to make content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. If your content strategy has been returning some less-than-stellar results lately, join DPI as we explore tactics that if implemented correctly will persuade your customers to make that final click.

Topics Include:

• Create a content marketing strategy that ensures your overall conversion objectives are aligned with the content being created
• Conduct keyword, market, and audience research to create content that your customers and prospects are searching for
• Build and execute a multichannel content distribution strategy that reaches, engages, and nurtures your audience while leading them down the path toward conversion
• Track and measure content marketing ROI and understand its impact on the business