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Digital Marketing 101

  • All levels
  • 18 and older
  • $40
  • 444 N Wabash Ave, Chicago, IL
  • 2 hours

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  • $40
  • General Assembly Ch @ Rent 24 @ 444 N Wabash Ave 5th Fl, Chicago, IL 60611
  • 2 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this digital marketing course:

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses.

We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.
Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.
  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it
Prereqs & Preparation:

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

Note: Laptops are welcome, but are not required for the Digital Marketing 101 class. Any note taking materials will suffice.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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