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Advanced Digital Marketing Bootcamp

  • Advanced
  • 18 and older
  • $250
  • Online Class Livestream, Chicago, IL
  • 7 hours

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  • $250
  • GA Chicago (Remote Online) @ Online Class Livestream, Chicago, IL 00000
  • 7 hours

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Class Description

Description

What you'll learn in this digital marketing course:

In this interactive one day bootcamp, you'll learn advanced digital marketing tactics, and how to implement them effectively in order to drive more traffic, leads, and customers for your business. You’ll recognize that marketers need to be cognizant of everything from design to delivery and optimization. Through a combination of real world examples and hands-on activities, you'll have the opportunity to further master a strategy that will allow you to make real progress toward improving your digital marketing skills.

Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, giving you a more solid grounding and practical experience than more introductory level workshops of this type.


Takeaways:

  • Learn how to acquire new customers and retain current customers through Facebook, Instagram and Google advertising
  • Learn how to make a real world ad campaign on Facebook and Instagram
  • Learn how to measure and analyze your marketing funnel
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Learn the basics of search engine optimization (SEO)
  • Learn the best practices around email marketing and how to create engaging customer journeys
  • Learn how to create a real world email marketing campaign
  • Get to grips with the basics of Google Analytics and UTM tracking parameters
  • Learn key concepts behind effective landing pages, leading to more effective conversion rates
  • Learn what KPIs (key performance indicators) are important and how to value them

Preparation:

Students should have a basic understanding of digital marketings strategies.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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1) Download Zoom, our video conferencing appZoom Desktop is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call. 

2) Sign-in to Slack and create an account. Slack is a written chat tool that your instructor may use to post photos, links, resources, polls, and threads. It also gives you and your classmates an opportunity to ask questions and collaborate!
- Download the Slack desktop app for ease of use
- Join the GA Chicago Workshop’ workspace

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