Personal Branding: How to Craft and Tell Your Story

What do you need to be successful at a networking event or a job interview? A strong personal brand. Irrespective of whether you are happy in your current job or already looking for your next opportunity, it is absolutely essential to create your own unique personal brand. While it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit!

Whether your are looking to change careers, starting out for the first time or simply want to increase your visibility in your industry, developing your personal brand is crucial to getting what you want. It opens doors to new opportunities and helps you attract people, projects and jobs that are consistent with what you want to be.

In this class, we will help you identify your personal strengths and weaknesses and how to use these characteristics to build your brand. Through a variety of interactive activities and exercises, you will begin or continue to develop your brand.

Takeaways:

• Identify your quirks and learn how to use them to your advantage.
• Create and communicate your elevator pitch.
• Develop inflection and understand tone and rate. You are not a robot!
• Build confidence.