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Branding Training Chicago

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Learn the art of branding in the vibrant city of Chicago, with classes that cover topics such as creating a brand identity, developing a brand strategy, and leveraging social media for brand promotion.

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Personal Branding Workshop

General Assembly @ 150 N Wacker, Chicago, IL

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...

(2637) All levels 18 and older

Branding 101: Build a Unique Brand that Attracts

General Assembly @ 150 N Wacker, Chicago, IL

People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd. By creating a strong brand architecture, value proposition, and brand communications, you can connect with your core consumer around your unique selling point, vision, and core values and create marketing...

(2637) All levels 18 and older

Personal Branding for Entrepreneurs & Consultants

General Assembly

“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been...

(2637) All levels 18 and older
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Brand Storytelling: Creating a Powerful Story

General Assembly @ Online Class Livestream, Chicago, IL

Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with...

(2637) All levels 18 and older

Your Logo Looks Great, How's Your Brand?

General Assembly @ 444 N Wabash Ave, Chicago, IL

Creating a strong brand might be the single most important thing you can do for your company. It’s just as important for early-stage companies as it is for century-old multinationals. Learn what makes a strong brand, what it takes to build one and how you can use smart time-tested methods to build your company’s brand earlier, better and less expensively than you ever thought. Takeaways Learn exactly what a brand is. Understand the importance...

(2637) All levels 18 and older

Personal Branding: How to Craft and Tell Your Story

General Assembly @ 444 N Wabash Ave, Chicago, IL

What do you need to be successful at a networking event or a job interview? A strong personal brand. Irrespective of whether you are happy in your current job or already looking for your next opportunity, it is absolutely essential to create your own unique personal brand. While it can feel intimidating, personal branding is an opportunity for you to take ownership of how you are perceived in the world and use it for your own benefit! Whether your...

(2637) All levels 18 and older

Branding in the Digital Age

General Assembly @ Online Class Livestream, Chicago, IL

Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience. Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign,...

(2637) Intermediate 18 and older

Brand Strategy Workshop

General Assembly

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

(2637) Beginner 18 and older
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