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Branding 101: Build a Unique Brand that Attracts

at General Assembly - The Loop

(2550)
Course Details
Price:
$75
Start Date:

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Location:
The Loop, Downtown/Loop
150 N Wacker Ste # 2600
At W Randolph St
Chicago, Illinois 60606
(Map)
Important:
A computer will not be provided
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd.


By creating a strong brand architecture, value proposition, and brand communications, you can connect with your core consumer around your unique selling point, vision, and core values and create marketing that resonates. A strong brand fuels product development, customer acquisition, employee hiring, and strategic partnerships. It tells you what to do and what not to do. By understanding the inputs for crafting a baseline brand strategy, you will dramatically improve your ability to develop a unique brand or product with a clear sense of mission and message.


Takeaways

Whether you're a business owner, entrepreneur, freelancer, or simply have a side hustle, you'll walk away from this workshop with clarity on how to develop a brand that attracts using:

  • How to identify your brand's why
  • How to define your target audience
  • How to put polished messaging to your brand's greatest opportunities
  • How to ensure consistency with your brand to build customer engagement


Preparation

  • Please come with a laptop and/or notebook and pen.
  • Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around.
  • Students can prepare themselves for this workshop by thinking about their brand's reason for being (passion of founder, innovation), how it meets unique needs of the product’s target audience, and their own passion for the product or business vision.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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