Val Holwerda's Marketing 101 workshop emphasizes the importance of having a marketing plan for businesses, based on proven principles. The workshop offers a straightforward approach to creating a roadmap tailored to individual business needs, focusing on practical decision-making for sales and profitability.
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Val Holwerda:
Why Marketing 101?
I started this workshop after years of working with business owners who were experimenting in all areas or marketing and spending money – sometimes major money – as they went along, generally in a haphazard fashion. Studies unequivocally and repeatedly show that companies with a marketing plan outperform companies who do not have these plans.
I organized the workshop around simple and time-honored principles. Quick. No nonsense.
We will make a simple roadmap and decide on the decisions you need to make for your business, where ever it may be in terms of sales and profitability. And then we will move forward with specifics.
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