General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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General Assembly @ 125 Summer St, Boston, MA
Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover...
General Assembly @ 125 Summer St, Boston, MA
In this class we will move beyond the basics of spreadsheet creation. Topics will include data manipulation/troubleshooting and advanced functions to summarize and analyze data having multiple attributes. We will also introduce Pivot Tables, advanced graphs, and macros. Class exercises will be utilized to facilitate understanding. Takeaways Students will learn how to effectively streamline and analyze data using some of the more advanced features...
General Assembly @ 125 Summer St, Boston, MA
SQL is a powerful language, and tool, for data analysis and data handling. In this bootcamp, you’ll dive deep into SQL syntax and database structures, while applying your new SQL skills to address business problems. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. Takeaways Understand SQL vocabulary such as tables, schema, functions and JOINS. Understand the differences between...
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General Assembly @ 125 Summer St, Boston, MA
Participants will learn how powerful a tool like Tableau can be to showcase data in a visually insightful manner. The major difference between the workshop and this bootcamp is the accelerated level of functionalities that will be taught. Students will sign up for a free trial of Tableau Desktop and be given a large data set for hands on trainings throughout the bootcamp. We will be walking through the analytics workflow with a real world case...
Students will gain an understanding of the application designed for the user whom is typically intimidated by spreadsheets. They will understand it's unique function from Word and appreciate it's ability to manage data, from the simple to complex. Using their new found confidence, students will begin to explore the formatting and data capabilities in Excel. Takeaways Understand why Excel is the preferred data management tool. Comfort and confidence...
General Assembly @ 125 Summer St, Boston, MA
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
General Assembly @ Online Class Livestream, Online, MA
Do you feel like you are constantly behind on your workload, with not enough time to get through your to-do list? Are you overwhelmed and feel like the demands of work and life have taken the excitement out of the everyday? In this workshop, we will focus on how to move from being busy and overloaded to productive and effective. We will also identify actionable, evidence-based strategies to find more value in the hours you spend at work and to...
Did you know that on average a hiring manager looks at each resume for just 6 seconds? Career and charisma expert Camille Woods is here to help guide you on how to showcase your unique skills, most relevant work experience, craft a great cover note and how to make sure the viewer reading truly understands why you're worth investing in! Learn all the tips and tricks hiring managers are looking for, as well as how to write engagingly about your experience...
General Assembly @ Online Class Livestream, Online, MA
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
General Assembly @ 125 Summer St, Boston, MA
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops User Engagement...
Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Our instructor will guide...
Blogging is very popular with businesses, entrepreneurs, creatives, and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos, and even podcasts to be found and become popular. Search engines and people are actively seeking relevant posts every single day, and well-written content can earn you an audience to achieve...
General Assembly @ Online Class Livestream, Online, MA
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...
General Assembly @ Online Class Livestream, Online, MA
Immerse yourself in the amazing world of Adobe Creative Cloud applications that help designers create a variety of brilliant print and digital media. The Adobe Creative Cloud is composed of three industry standard design applications that seamlessly connect with each other. Becoming proficient will set you on a path to success with the design industry’s latest tools and techniques. This two-day workshop will provide step-by-step instruction leading...
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
General Assembly @ Online Class Livestream, Online, MA
Brand Storytelling: Creating a Powerful Story that Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...
General Assembly @ Online Class Livestream, Online, MA
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
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