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Introduction to Google Analytics

  • Beginner
  • 18 and older
  • $60
  • 125 Summer St, Boston, MA
  • 3 hours

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  • $60
  • General Assembly Boston @ 125 Summer St 13th Fl, Boston, MA 02110
  • 3 hours
  • A computer will not be provided

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this google analytics training:

Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways:
  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients
Prereqs & Preparation
  • Laptops are recommended but not necessary.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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