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Google Analytics Bootcamp

at General Assembly - Online

(2652)
Course Details
Price:
$250
Start Date:

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Location:
Online
Online Class Livestream
Online, Massachusetts
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Tony DeYoung

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights.

In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.

Takeaways:

  • Set concrete goals and KPIs that align with your site's mission
  • Know how to track goals and gain insights from reports
  • Use the information from Google Analytics to improve conversions and UX
  • Additional tools and resources to improve your reporting efforts

Preparation

This bootcamp is designed for anyone who has a basic understanding of Google Analytics and wants to learn how to take full advantage of the powerful analytics tool.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • What to bring to class: All participants must download Google Chrome. Make sure you have access to your site's Google Analytics. If you can have "Edit" permissions, even better.
General Assembly's classes, workshops, and events are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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School: General Assembly

General Assembly

General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.

Since their founding in 2011, GA has graduated...

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