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Google Analytics 101

at LunaMetrics - Boston - Bay Village

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Bay Village
122 Arlington St
Btwn Winchester & Melrose Streets
Boston, Massachusetts 02116
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 10
Teacher: Jonathan Weber

What you'll learn in this google analytics training:

Whether you are new to web analytics in general, new to using Google Analytics, or need a refresher on the basic Google Analytics reports and tools, Google Analytics 101 is for you. We’ll start from the basic metrics and reports and build an understanding of what data are important and how to use the reporting tools in Google Analytics to manipulate these data to answer your questions.

This course covers the basics of the Google Analytics tool. The material is applicable for websites using Traditional and Universal Analytics. If you haven’t upgraded to Universal Analytics, we recommend attending Google Analytics 301 for migration tips!Getting Started with Google Analytics

This session will start with some real basics, such as learning how to sign up for an account, and will move on to give you an overview of the main sections of GA. Things you’ll learn:
  • What are we trying to figure out with analytics?
  • How does Google Analytics work?
  • What do the metrics mean? 
  • Which ones do we care about?

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