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Course Details
Price:
$2,750
Start Date:

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Location:
Cambridge
1 Brattle Square
At Mt Auburn St
Cambridge, Massachusetts 02138
(Map)
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Important:
Registration ends on March 18th
Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 10
Teacher: J. Peter Scoblic

What you'll learn in this leadership training:

Full course title:
Choice Architecture: Designing the Decision Making Environment for Results

Business leaders are faced with the need to make decisions every day. To succeed, they need to be able to understand what information is required and how to structure information in order to generate the best possible decisions from customers, organization stakeholders, or senior management.

For example:
  • A purchasing manager has come across new information that may change the continued investment in a costly capital expenditure. How does he ensure that he’s not falling victim to default thinking that will lead him to potentially make a more costly decision in the long run?
  • A finance manager must help a client make sound investment decisions. How does she present information to signal a worthwhile investment choice?
  • A corporate growth manager has just completed a final round of interviews with three candidates. How can she can eliminate bias and make the best hiring decision for her organization?
In this new program, you’ll explore choice architecture and the inner workings of human biases and judgment. You’ll gain insights on how inherent bias or poorly structured information can significantly affect the decisions that are made for various business scenarios, such as what business strategy to employ, the potential to realize increased revenue, or how product information is structured on a website.

Through engaging case studies, discussion, and exercises, you’ll learn when and where flawed thinking can occur, how you can intervene, and how you can ultimately make smarter, more profitable decisions for your organization.

Program Benefits:
  • Understand how heuristics and biases can affect the decisions you make everyday 
  • Explore the fast-growing fields of behavioral economics, behavioral insights, and behavioral decision making––and why they matter 
  • Discover the psychological factors that drive economic decisions––and how these impact your business and bottom line  
  • Understand how to leverage the power of “nudges” and behavioral interventions  
  • Improve your ability to forecast
  • Learn to optimize business outcomes through choice architecture
Topics Covered:
  • Judgment
  • Decision Making 
  • Choice Architecture in Business  
Who Should Enroll:
The knowledge and skills in this program are applicable to anyone who is interested in bringing knowledge to their organization that could impact future business decisions. This program is designed for those in general management roles but would especially benefit those working in:
  • Marketing 
  • Market research 
  • Advertising
  • Product management 
  • Communications 
  • Public relations 
  • Sales
  • Finance and investment
  • Consulting  
  • Strategy

Still have questions? Ask the community.

Refund Policy
Participants who cancel between four weeks and one week prior to the start of the program will be assessed a $300 cancellation fee. Participants who cancel less than one week prior to the start of the program will be refunded half the program fee. If you do not cancel and do not attend the program, you forfeit the fee.

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Harvard Division of Continuing Education

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School: Harvard Division of Continuing Education

Harvard Division of Continuing Education

As one of 12 degree-granting institutions at Harvard, we are the University's primary resource for continuing education.

For more than 100 years we have brought Harvard academics, faculty, and resources to nearly half a million students from all walks of life across the globe.

Whether you want to pursue...

Read more about Harvard Division of Continuing Education

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