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Entrepreneurship Courses in Boston, MA

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Entrepreneurship Courses Coming up in Boston

26 classes have spots left

Facebook Advertising 101: Making Facebook Ads Pay

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising...

No Upcoming Schedules
$60

Instagram for Entrepreneurs Workshop

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to create an Instagram strategy that turns your audience into customers. Instagram is not just for influencers and people who have a physical product. In this workshop, you'll walk away with the necessary steps to create an Instagram plan that will grow your audience and turn your audience into customers - even if you're selling a service....

No Upcoming Schedules
$60

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Product Marketing Fundamentals

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This class is an introduction to product marketing for web technology products. We will cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops User Engagement and Community Takeaways Identify opportunities to add value as a product marketer Define the...

No Upcoming Schedules
$55

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Content Strategy Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that...

No Upcoming Schedules
$55

User Research Techniques

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences. Students will go through an overview of different research...

No Upcoming Schedules
$75

Building Better Products with Customer Validation

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. In this class, you'll learn the importance of collecting customer feedback during pre-release testing and learn how the best brands in the world plan, execute, and leverage...

No Upcoming Schedules
$60

How to Use Storytelling to Get What You Want

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Whether you're interviewing for a job, giving a presentation at work, pitching investors, or simply leading a meeting, the way you tell your story matters. Constructing a good outline and polishing your presentation - from story cadence to body language - make a difference and lead to positive outcomes. Takeaways Prepare for any engagement that...

No Upcoming Schedules
$40

Facebook Advertising Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns...

No Upcoming Schedules
$100

Branding Fundamentals

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding...

No Upcoming Schedules
$40

The "F" Word: Using Feedback to Improve Performance

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Employees and managers typically dread giving or receiving feedback. Discussing performance, introducing suggestions for improvement, and talking about goals for the future can be unnerving or fear provoking. The truth can hurt, but it doesn’t have to. When people have a clear understanding of what is expected of them, what they are doing well,...

No Upcoming Schedules
$40

Intermediate/Advanced SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Businesses, from small to large, are spending more money each year on digital marketing services including SEO. With SEO spending estimated to reach $80 billion by 2020, each business needs people with advanced skills to help them grow their customer base. If you’re a solo entrepreneur or working with a small team of other SEOs, then this class provides...

No Upcoming Schedules
$55

Growth Strategies: Opportunities in Market Trends

at Harvard Division of Continuing Education - Cambridge 1 Brattle Square, Cambridge, Massachusetts 02138

Detecting new growth opportunities as they emerge is the key to securing a competitive edge in fast-expanding markets. But how do you forecast where the next wave of growth will occur? Most marketing analysts rely on traditional macroeconomic data like population trends, urbanization ratios, and purchasing power. While this may be effective in slow-moving...

No Upcoming Schedules
$2,750

2 sessions

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