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Startup Strategy Classes in Boston, MA

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Startup Strategy Classes Coming up in Boston

17 classes have spots left

Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Wednesday Oct 23rd, 6:30pm - 9:30pm

SEO Training for Startups & Beginners

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Tuesday Oct 29th, 6:30pm - 9:30pm

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Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Nov 2nd, 10am - 4pm

Presentation Skills and Public Speaking

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Friday Nov 15th, 10am - 2:30pm

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Wednesday Oct 30th, 6:30pm - 9:30pm

How to Become a Confident Communicator

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers,...

Thursday Oct 24th, 6:30pm - 8:30pm

Social Media Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

Friday Oct 25th, 10am - 4pm

Intro to Content Strategy

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Monday Nov 4th, 6:30pm - 9:30pm

Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Tuesday Nov 26th, 6:30pm - 9:30pm

Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Tuesday Dec 3rd, 6:30pm - 9:30pm

Brand Strategy Workshop

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...

Thursday Nov 21st, 6:30pm - 8:30pm

Building Your Influence

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

We all need to influence others, but most people have only a limited range of strategies and aren’t effective in certain situations or with certain people. Participants will learn how to gain commitment from others, foster collaboration, and acquire the competencies, behaviors, and attitudes to influence without relying on the use of authority. ...

Thursday Nov 7th, 6:30pm - 8:30pm

Product Management

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time or 1-week accelerated course. In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics. Skills, Tools and Strategy: Practice user-centered design, lead a team with a metric-driven product roadmap, and hone communication...

Tuesday Dec 3rd, 6:30pm - 8:30pm

  (20 sessions)
$3,950

20 sessions

Email Marketing Essentials

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Thursday Dec 12th, 6:30pm - 8:30pm

People Management Essentials: Coaching Skills

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at...

Thursday Nov 21st, 6:30pm - 8pm

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