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Startup Strategy Classes in Boston, MA

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Startup Strategy Classes Coming up in Boston

16 classes have spots left

Digital Marketing Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?  Do you work for a small company or a start-up, and handle all things...

Saturday Sep 28th, 10am - 4pm

Social Media Strategy Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy...

Wednesday Oct 23rd, 6:30pm - 9:30pm

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Presentation Skills and Public Speaking

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Everyone can master the art of public speaking and easily leverage the secrets the best speakers in the world to elevate your public speaking performance, forget the fear, and learn to love the spotlight. Public speaking is the most common #1 phobia in today's society, and at the same time, our abilities to strongly represent ourselves are becoming...

Friday Nov 15th, 10am - 2:30pm

SEO Training for Startups & Beginners

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Tuesday Oct 29th, 6:30pm - 9:30pm

Brand Strategy Workshop

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

What is a brand? What makes one brand better or stronger than another? How and why does branding work? This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design). After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand...

Monday Sep 30th, 6:30pm - 8:30pm

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Email Marketing Essentials

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Wednesday Oct 16th, 6:30pm - 8:30pm

Social Media Bootcamp

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This bootcamp introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic...

Saturday Oct 12th, 10am - 4pm

Customer Journey Mapping

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Wednesday Oct 30th, 6:30pm - 9:30pm

Introduction to SEO

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

Tuesday Nov 26th, 6:30pm - 9:30pm

How to Become a Confident Communicator

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers,...

Thursday Oct 24th, 6:30pm - 8:30pm

Social Media Monitoring & Analytics: How, What, & Why

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence....

Tuesday Dec 3rd, 6:30pm - 9:30pm

Intro to Content Strategy

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business...

Monday Nov 4th, 6:30pm - 9:30pm

Product Management

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time or 1-week accelerated course. In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics. Skills, Tools and Strategy: Practice user-centered design, lead a team with a metric-driven product roadmap, and hone communication...

Tuesday Dec 3rd, 6:30pm - 8:30pm

  (20 sessions)
$3,950

20 sessions

Facebook Advertising 101: Making Facebook Ads Pay

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising...

Wednesday Nov 6th, 6:30pm - 9:30pm

Digital Marketing

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The Big...

Tuesday Nov 12th, 6:30pm - 8:30pm

  (20 sessions)
$3,950

20 sessions

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