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Marketing Classes Boston

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Discover the latest marketing strategies and tactics in Boston with classes on digital marketing, social media marketing, and market research. Gain the skills to effectively reach and engage your target audience and drive business growth.

2 classes have spots left

Product Marketing Fundamentals

General Assembly @ 125 Summer St, Boston, MA

This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops User Engagement...

(2637) Beginner 18 and older

Digital Marketing Bootcamp Remote (Online)

General Assembly @ Online Class Livestream, Online, MA

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...

(2637) All levels 18 and older

Brand Storytelling: Creating a Powerful Story

General Assembly @ Online Class Livestream, Online, MA

Brand Storytelling: Creating a Powerful Story that Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...

(2637) All levels 18 and older
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Explore Digital Marketing Private Group Events

Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

Explore Digital Marketing Private Group Events
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Email Marketing Essentials

General Assembly @ Online Class Livestream, Online, MA

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...

(2637) All levels 18 and older

Social Media Strategy Mapping

General Assembly @ Online Class Livestream, Online, MA

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...

(2637) All levels 18 and older

Facebook Advertising for the Win

General Assembly @ Online Class Livestream, Online, MA

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...

(2637) All levels 18 and older
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