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Marketing Classes
Boston
Discover the latest marketing strategies and tactics in Boston with classes on digital marketing, social media marketing, and market research. Gain the skills to effectively reach and engage your target audience and drive business growth.
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Introduction to Google Analytics
General Assembly @ 125 Summer St, Boston, MA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Takeaways: Learn the basic setup, navigation,...
Event Planning 101
Event Planning 101: How to Build a Wildly Successful Event Events offer a unique and powerful opportunity to get in front of your audience...literally. Whether you want to grow your brand and build name recognition, provide value to your existing audience, or just impact real people in the real world, then events are for you. But how do you create an event that people WANT to attend when there's so many competing events out there? And how do you...
Mission Driven Storytelling: Make the Most Impact
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Instagram Master Workshop
General Assembly @ Online Class Livestream, Online, MA
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Brand Strategy Workshop
General Assembly @ Online Class Livestream, Online, MA
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
Intro to Content Strategy
General Assembly @ 125 Summer St, Boston, MA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...
Digital Marketing: Key Concepts and Metrics
General Assembly @ 125 Summer St, Boston, MA
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ 125 Summer St, Boston, MA
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to...
Business Metrics Fundamentals
General Assembly @ Online Class Livestream, Online, MA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity...
Digital Marketing: Part Time Program
Startup Institute @ 50 Milk St, Boston, MA
Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions. Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources....
All levels
18 and older
Digital Marketing Strategy
Harvard Division of Continuing Education @ 1 Brattle Square, Cambridge, MA
As new digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. This new five-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. From day one, you will engage in hands-on exercises...
All levels
21 and older
Marketing Strategy
Harvard Division of Continuing Education @ 1 Brattle Square, Cambridge, MA
The explosion in social and digital media, and the proliferation of mobile devices and applications have revolutionized the way companies communicate with customers, build relationships, conduct business, and stay on top of changing market dynamics. It’s an exciting time to be a marketer, but the challenges are much more complex. This two-day program will help decision makers in both marketing and non-marketing roles build a solid foundation...
All levels
21 and older
Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ 125 Summer St, Boston, MA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
Introduction to User Research
General Assembly @ 125 Summer St, Boston, MA
Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills...
Brand You: How to Promote Yourself Authentically
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Branding Fundamentals
General Assembly @ Online Class Livestream, Online, MA
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own:...
Crushing the Tiktok Marketing Game
General Assembly @ Online Class Livestream, Online, MA
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
Instagram Masterclass
General Assembly @ Online Class Livestream, Online, MA
Instagram continues to dominate the social media landscape with over 1 billion monthly active users in 2020. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing your Instagram feed, visual...
Linkedin: Business Marketing Essentials
General Assembly @ Online Class Livestream, Online, MA
The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform....
Instagram for Entrepreneurs Workshop
General Assembly @ 125 Summer St, Boston, MA
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
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