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Social Media Strategy Mapping

at General Assembly - Downtown

(2541)
Course Details
Price:
$65
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
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Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.


Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. - This course will occur completely online using Zoom and Slack. - Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Jeff F.
Does this class show you how to set up a business on Facebook? We have a page already, but there are lots of issues finding it... is the person administering the class familiar with all social media?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Jeff! The Social Media Strategy Mapping course will discuss how analytics can be used to inform decision making and measure the effectiveness of content and digital marketing strategies. The course will be taught by Dillian DiGiovanni. Click here to see the instructor"s bio: http://prntscr.com/rlizgu
Answer
Cancel
Question from Fahad A.
Hello, is it ok to bring a iPad instead of a laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Fahad! Yes, an iPad should be okay to bring to the class.
Answer
Cancel
Question from Fahad A.
Hi, do you provide a certificate after finishing the course?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello, there! Yes, a certificate is provided after finishing the class. Hope this helps!
Answer
Cancel

Reviews of Classes at General Assembly (2,526)

(2526 Reviews)
Social Media Strategy Mapping
Reviewed by Anonymous on 3/29/2019
It was my first visit to General Assembly and I really liked it. Will definitively back! Regarding our Socia Media Course it was very good. The Educator was very knowledgeable and you could see how much she’s loved talking about social media. It was inspiring!!!
Social Media Strategy Mapping
Reviewed by Sabrina S. on 1/13/2020
Social Media Strategy Mapping
Reviewed by Brad W. on 9/16/2019
Social Media Strategy Mapping
Reviewed by lia L. on 9/10/2019
Social Media Strategy Mapping
Reviewed by Anonymous on 11/28/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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