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Course Details
Price:
$2,750
Start Date:

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Location:
Cambridge
1 Brattle Square
At Mt Auburn St
Cambridge, Massachusetts 02138
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Important:
Regsitration ends on Sept 16th
Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 10
Teacher: Tony Gallo

What you'll learn in this marketing strategy course:

The explosion in social and digital media, and the proliferation of mobile devices and applications have revolutionized the way companies communicate with customers, build relationships, conduct business, and stay on top of changing market dynamics. It’s an exciting time to be a marketer, but the challenges are much more complex. 

This two-day program will help decision makers in both marketing and non-marketing roles build a solid foundation in strategic marketing concepts and best practices as they explore the opportunities presented by digital marketing trends. Through case discussions, faculty presentations, and small group activities, you will expand your ability to approach marketing from a strategic perspective, ask the right questions at the right time, sift through the hype, and pursue integrated strategies that make sense for your organization and offerings. 

Program Benefits
You will learn to:
  • Develop, defend, and execute solid marketing strategies that drive corporate success
  • Focus your efforts and maximize your return on investment in marketing
  • Incorporate market feedback into your marketing plan to gain a competitive advantage
  • Take advantage of new communication channels that advance your strategy
Topics Covered
  • Thinking “outside-in” by first understanding the customer and then building a plan
  • Improving familiarity with marketing strategy terminology and execution
  • Defining and targeting market segments
  • Positioning your offering or brand
  • Maintaining focus on the customer
  • Exploring the marketing mix that best fits your organization’s goals
  • Adding social media and new channels to the mix
  • Managing the risks of word-of-mouth marketing
  • Understanding your customer through market research and social listening
  • Examining the fundamental qualities that great brands share
Who Should Enroll
This interactive program is designed for managers and professionals who want a firmer grasp of marketing strategy, processes, and best practices. Participants might include:
  • Professionals who are new to a marketing role or who lack formal marketing education
  • Marketers who want to evaluate emerging trends in a strategic context
  • Decision makers in other functions—such as sales, finance, product management, product development, or general management—who want to work more effectively with their company’s marketing team

Still have questions? Ask the community.

Refund Policy
Participants who cancel between four weeks and one week prior to the start of the program will be assessed a $300 cancellation fee. Participants who cancel less than one week prior to the start of the program will be refunded half the program fee. If you do not cancel and do not attend the program, you forfeit the fee.

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Harvard Division of Continuing Education

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School: Harvard Division of Continuing Education

Harvard Division of Continuing Education

As one of 12 degree-granting institutions at Harvard, we are the University's primary resource for continuing education.

For more than 100 years we have brought Harvard academics, faculty, and resources to nearly half a million students from all walks of life across the globe.

Whether you want to pursue...

Read more about Harvard Division of Continuing Education

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