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Growth Strategies: Opportunities in Market Trends

at Harvard Division of Continuing Education - Cambridge

Course Details
Price:
$2,750
Start Date:

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Location:
Cambridge
1 Brattle Square
At Mt Auburn St
Cambridge, Massachusetts 02138
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Important:
Registration ends on July 1st
Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 10
Teacher: Mark Esposito

What you'll learn in this marketing class:

Detecting new growth opportunities as they emerge is the key to securing a competitive edge in fast-expanding markets. But how do you forecast where the next wave of growth will occur? Most marketing analysts rely on traditional macroeconomic data like population trends, urbanization ratios, and purchasing power. While this may be effective in slow-moving markets, new business opportunities are often localized and thus overlooked in competitive economies.

This program—integrating aspects of strategy, entrepreneurship, management, marketing, and technology—goes beyond benchmarking and performance reports to look at what spurs growth across a variety of industries, and how to spot it at the grassroots level. You will engage in simulations, detection exercises, and group work to explore the economic, social, and political megatrends that are reshaping industries and markets—and you’ll acquire the frameworks to identify and capture emerging opportunities.

Program Benefits:
  • Learn how to detect new megatrends—and understand how they affect the business landscape
  • Detect “pockets of growth”—new opportunities often overlooked in local markets—and delve into these fast-expanding markets
  • Use frameworks to organize resources and research around new market factors
  • Develop a new lens to “see” emerging opportunities and economies of scale and scope
  • Track and evaluate the performance of competitors on a regular basis
  • Explore the relationship between drivers of growth and potential business opportunities
  • Tap into the rising needs of consumers or dormant demand to exploit new markets
Topics Covered:
  • Enhancing your business acumen, strategic thinking, and decision-making skills by applying an entrepreneurial lens 
  • Examining hybrid business models and the concept of “collaborative innovation”
  • Exploring political, social, and economic data sources to detect opportunities in new markets or industries
  • Understanding competition on a global scale, by applying and identifying blue ocean, red ocean, and nonmarket strategies
  • Applying a “bottom-up” as well as a “top-down” approach
  • Determining risk in a nonfinancial manner
  • Identifying, testing, prototyping, and designing responses to growth 
Who Should Enroll
This comprehensive program takes a multidisciplinary approach that integrates economics, strategy, marketing, technology, and entrepreneurship. It is designed for managers who require a deeper understanding of today’s complex and rapidly evolving business environment. Professionals who work in market analysis, marketing and sales, business development, strategy, and finance will benefit most from this program.

Still have questions? Ask the community.

Refund Policy
Participants who cancel between four weeks and one week prior to the start of the program will be assessed a $300 cancellation fee. Participants who cancel less than one week prior to the start of the program will be refunded half the program fee. If you do not cancel and do not attend the program, you forfeit the fee.

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School: Harvard Division of Continuing Education

Harvard Division of Continuing Education

As one of 12 degree-granting institutions at Harvard, we are the University's primary resource for continuing education.

For more than 100 years we have brought Harvard academics, faculty, and resources to nearly half a million students from all walks of life across the globe.

Whether you want to pursue...

Read more about Harvard Division of Continuing Education

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