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Intro To Email Marketing

  • All levels
  • 18 and older
  • $60
  • Earn 600 reward points
  • 902 Broadway, New York, NY

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  • $60

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Class Description

Description

What you'll learn in this email marketing training:

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. 

You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices, different types of marketing emails, email design basics, and how to report and measure the data from your email marketing campaigns.

Takeaways:

  • Be able to understand what is legal and illegal in terms of subscriber acquisition and email sending.
  • Learn how to identify the elements of a marketing email and know best practices.
  • Know the differences between email design and web design in terms of coding.
  • Find out how to analyze stats from an email campaign to determine its success.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Intro To Email Marketing

    Reviewed by Riddhi R. on 3/31/2016
    I'm glad I took the class on "Introduction to Email Marketing" with General Assembly. The class was well coordinated an email reminder was also sent a day before my class. Not to forget I loved this class because of my trainer Kristin. She's a maven in her domain. This 2 Hr introductory session was managed well by keeping all of us engaged, whether be it Q&A, case study plus her own on job experiences. I would totally recommend this class to all who's looking forward for Email marketing. Keep up the hard & good work GA!
  • Intro To Email Marketing

    Anonymous review on 8/5/2015
    It was very good introductory class for Email Marketing. My only thought was that, it needs to be advertised as geared more towards B2C environments as opposed to B2B environments.
  • Intro To Email Marketing

    Reviewed by Alice Q. on 8/4/2015
    Great coverage of the basics. A great intro class.
  • Intro To Email Marketing

    Reviewed by Jose E. N. on 3/31/2016
  • Intro To Email Marketing

    Reviewed by Azlin F. on 9/3/2015
  • Intro To Email Marketing

    Reviewed by Andrew V. on 4/10/2015
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Review Summary by CourseHorse

Students who have taken the class on "Introduction to Email Marketing" with General Assembly have had positive experiences and would recommend the class. They appreciated the well-coordinated nature of the class, including timely email reminders. The instructor, Kristin, was highly praised for her expertise in the subject and her engaging teaching style. Students found the session to be informative and interactive, with opportunities for Q&A, case studies, and real-world examples. One suggestion for improvement was to market the class as more focused on B2C environments rather than B2B environments. Overall, students felt that the class provided a solid foundation in email marketing basics. 1. "I loved this class because of my trainer Kristin. She's a maven in her domain." 2. "This 2 Hr introductory session was managed well by keeping all of us engaged, whether be it Q&A, case study plus her own on-the-job experiences." 3. "Great coverage of the basics. A great intro class."

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