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Intro to Content Strategy

at General Assembly - Downtown

(2257)
Course Details
Price:
$60 8 seats
Start Date:

Mon, Nov 04, 6:30pm - 9:30pm

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Important:
A computer will not be provided.
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this digital marketing course:

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.

A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.

Takeaways
  • How to create a thematic strategy and the approach to digital storytelling
  • A beginning look at assigning and assessing channels & formats
  • Initial guide to defining KPIs and how to measure success
Prereqs & Preparation
  • Students should come prepared with 2-3 examples of content (social media posts, blog posts, videos etc.) they like from brands, editorial sites, people etc.
  • Computer is not necessary.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm TBD 1 $60

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Questions & Answers (1)

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Question from Kathelys P.
Hello, I would like to know if I could get a note or certificate confirming I took this class. Thank you
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Kathelys! The student can request a certificate of completion from the school after the class. Hope this helps!
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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