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Digital Marketing Bootcamp

at General Assembly - Downtown

(2542)
Course Details
Price:
$250
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this digital marketing course:

Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels?

This bootcamp is a concise overview of digital marketing that will get your marketing into shape. You'll learn new ways to promote your business and connect with customers using your website and digital channels.

In addition to a survey of key digital marketing concepts, the class covers how to build a digital marketing plan. You’ll learn how to execute this plan using many of the essential and cutting-edge digital advertising platforms, tools and analytics systems that entrepreneurs and digital marketers implement to help launch their online businesses, gain brand awareness, maximize customer engagement, generate online and offline conversions, and acquire customers.

Whether you need fundamentals training on digital marketing tactics or you got started with some channels but want to learn the latest industry best practices, this workshop is for you.

Takeaways

  • Marketing objective and key performance indicators (KPIs) to use when approaching marketing campaigns
  • A digital marketing plan using case studies and insights into best practices, and will give you an application to your business, client, or employer
  • The ability to articulate how the digital ad space auction systems work— including a background on ad auctions, pricing models, “do’s & don’ts” and trends
  • An understanding of how search engine optimization (SEO) and search engine marketing (SEM) works, plus hands-on SEO keyword research and Google Ads training
  • An understanding of how social media advertising works, plus hands-on Facebook/Instagram Ads training and a demo of LinkedIn Ads
  • An understanding of the core functions and principles of digital marketing analytics, with an introduction to Google Analytics
Preparation

  • Laptop: Please be sure to have a laptop to use during the class exercises.
  • Ad platforms: If you already have Google Ads, Facebook Ads Manager and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your logins. If not, we will set you up during class.
  • Questions: This workshop is tailored to meet the needs of each participant, so come ready with your burning digital marketing questions.



Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected]coursehorse.com at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Questions & Answers (1)

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Question from Anas A.
Do you provide a certificate?
Answer from Elijah C. CourseHorse StaffCourseHorse Staff
Hi there! As per the school, for their classes and workshops (2 to 7-hour long instances), they offer a CWE Participation Confirmation.
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Reviews of Classes at General Assembly (2,527)

(2527 Reviews)
Digital Marketing Bootcamp
Reviewed by Sally M. on 1/27/2019
I liked the class. The instructor was very engaged and he engaged all of us during his teaching. I liked the way he gave any student a chance to define a term or a process for the class. He also answered questions in detail well enough.
Digital Marketing Bootcamp
Reviewed by Anonymous on 1/22/2018
The right material covered at the right level.
Digital Marketing Bootcamp
Reviewed by Erin M. on 7/1/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

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