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Customer Journey Mapping

  • All levels
  • 18 and older
  • $65
  • 125 Summer St, Boston, MA
  • 3 hours

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  • $65
  • General Assembly Boston @ 125 Summer St 13th Fl, Boston, MA 02110
  • 3 hours

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Class Description

Description

What you'll learn in this marketing class:

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Customer Journey Mapping

    Reviewed by Margaret B. on 8/26/2019
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Review Summary by CourseHorse

Students who have taken classes at Customer Journey Mapping have spoken highly of the instructors and the teaching style. They praised the instructor for her tempo, pace, and approach to teaching the material, which was well received by the students. The workshops are described as being well put together, with a straightforward presentation of the information. The students appreciated the easily digestible format of the presentations, which made it easier for them to learn. They also mentioned that there was a lot of group work involved, allowing them to put what they learned into action. One student commented, "I learned a lot from the class. The instructor presented the information in a way that was easily digestible, and the group work really helped put it into action." Another student mentioned, "The good case study and hands-on experience made the class really valuable." A third student expressed interest in taking more classes from the instructor, stating, "The instructor is what really made the class. I would certainly be interested in taking an additional UX course hosted by her."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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