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Customer Journey Mapping

at General Assembly - Downtown

(2155)
Course Details
Price:
$60 8 seats
Start Date:

Thu, Sep 19, 6:30pm - 9:30pm

Next start dates (1)

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
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Important:
A computer will not be provided.
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Charis Loveland

What you'll learn in this marketing class:

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail.

To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will  leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways
Students of this workshop will learn:
  • Where and how to find the necessary data and research inputs to customer journey maps 
  • Proven consumer journey map design methodologies used for major brands and products 
  • How to implement consumer journey maps as shown by real business case studies
Prereqs & Preparation
None! Please bring your laptop to class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 9:30pm Charis Loveland 1 $60
6:30pm - 9:30pm TBD 1 $60

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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