Discover Classes. Earn Rewards.

Customer Journey Mapping

at General Assembly - Downtown

(2580)
Course Details
Price:
$99 8 seats
Start Date:

Mon, Dec 07, 9:00pm - 11:00pm Eastern Time

Location:
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
(Map)
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Elize Todd

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing class:

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket



Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Map

Google Map

General Assembly

All classes at this location

Start Dates (1)
Start Date Time Teacher # Sessions Price
9:00pm - 11:00pm Eastern Time Elize Todd 1 $99

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 990 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at General Assembly (2,565)

(2565 Reviews)
Customer Journey Mapping
Reviewed by Margaret B. on 8/26/2019
loading...
Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Boston educator.

Ready to take this class?
BOOK NOW
Booking this class for a group? Find great private group events here
Loading...