Discover Classes. Earn Rewards.
Brand Strategy Workshop is unfortunately unavailable

Thankfully we have 1 other Branding Class for you to choose from. Check our top choice below or see all classes for more options.

Brand Strategy Workshop

at General Assembly - Online

Course Details
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

This workshop will be hosted online (Livestream) using Zoom and Slack due to safety considerations
Purchase Options
Save to WishList

8 people saved this class

Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jackelyn Dacanay

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

What is a brand? What makes one brand better or stronger than another? How and why does branding work?

This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design).

After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are doing right or wrong.

  • Definitions and distinctions between terms like brand, branding, brand strategy
  • Three sources of input required for any brand strategy
  • Brand positioning and components of a brand platform, including brand essence, brand personality, brand pillars
  • How a brand strategy does/should impact actions and tactics
  • Three high-level brand architecture frameworks
  • Organizing principles and how they’re used in brand architecture
  • Verbal identity, including brand naming, brand voice, and messaging
  • Naming: how it’s done, what makes a good name, common pitfalls (and how to avoid them)
  • What comprises a visual identity system, including logo, color palette, typography
Prereqs & Preparation:

This workshop is ideal for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, or designers and communications professionals from all levels and areas.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


Google Map

General Assembly

All classes at this location

Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

Start Dates (1)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

Similar Classes

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 500 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from anonymous
Hello, i'm looking forward to taking this class, but i was wondering if there is a different time frame? i have classes on Monday from 6:30 to 10 pm, is there another workshop coming before Wednesday the 14th of nov? (brand strategy workshop)
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
At this time, we only have two upcoming classes - September 24 and November 14. If there will some additional dates for this class, it will be posted on our website as soon as possible. You may save this class to your wish list so you can get updates for any changes on this class.

Reviews of Classes at General Assembly (2,489)

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Boston educator.

Want to take this class?

Save to Wish List
Taking this class for work? Get exclusive perks & discounts for free.

1 Top Choice

Branding Fundamentals

This class is temporarily being offered remotely.

at General Assembly - Downtown 125 Summer St 13th Fl, Boston, Massachusetts 02110

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding...

Monday May 11th, 6:30pm - 8:30pm