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Brand Strategy Workshop

at General Assembly - Downtown

Course Details
$40 8 seats
Start Date:

Thu, Nov 21, 6:30pm - 8:30pm

Next start dates (1)

125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
A computer will not be provided.
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this branding training:

What is a brand? What makes one brand better or stronger than another? How and why does branding work?

This workshop starts to answer those questions by providing an overview of brand strategy (brand positioning, architecture, naming, and logo design).

After the workshop, you’ll understand some of the concepts, strategies, and tactics that brand strategists use to build strong and valuable brands. You’ll know what it takes to build your own brand and have deeper insight into what other brands are doing right or wrong.

  • Definitions and distinctions between terms like brand, branding, brand strategy
  • Three sources of input required for any brand strategy
  • Brand positioning and components of a brand platform, including brand essence, brand personality, brand pillars
  • How a brand strategy does/should impact actions and tactics
  • Three high-level brand architecture frameworks
  • Organizing principles and how they’re used in brand architecture
  • Verbal identity, including brand naming, brand voice, and messaging
  • Naming: how it’s done, what makes a good name, common pitfalls (and how to avoid them)
  • What comprises a visual identity system, including logo, color palette, typography
Prereqs & Preparation:

This workshop is ideal for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, or designers and communications professionals from all levels and areas.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm TBD 1 $40
6:30pm - 8:30pm TBD 1 $50

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Questions & Answers (1)

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Question from anonymous
Hello, i'm looking forward to taking this class, but i was wondering if there is a different time frame? i have classes on Monday from 6:30 to 10 pm, is there another workshop coming before Wednesday the 14th of nov? (brand strategy workshop)
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
At this time, we only have two upcoming classes - September 24 and November 14. If there will some additional dates for this class, it will be posted on our website as soon as possible. You may save this class to your wish list so you can get updates for any changes on this class.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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