Old Fourth Ward Classes Atlanta

$35

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Build a Website with Squarespace

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Squarespace is an amazing tool for entrepreneurs, bloggers, photographers, restaurants, and small business owners looking to build a beautifully designed website quickly and easily. In this workshop, you’ll learn how to choose a template, customize the look and feel of your website, lay out content, and leave with the beginnings of your very own website. Takeaways Develop a functional understanding of Squarespace as it compares to other...

Beginner 18 and older

$35

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Introduction to Google AdWords

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways Define key advantages to creating a Google ad campaign. Explain the difference in...

Beginner 18 and older

$35

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The Agile Development Process

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

In today’s digital world, most companies are using the Agile development process to get their product ideas developed into something a user can see on the webpage. If you want to be part of building great products, you need to understand how developers use the Agile methodology and how the business needs to be part of the development flow. Takeaways The Agile workflow from product feature to ready-to-release code How to write User Stories that...

All levels 18 and older

$35

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Introduction to Lean UX Methods

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Designing great experiences is one thing, delivering them is another. Lean UX is a method to help us deliver faster so that we can learn faster and improve our products. In this introductory class, you will learn the principles, processes and tools of the Lean User Experience methodology, and how to apply these principles to your projects to rapidly deliver improvements - no matter the size of your budget or team. Takeaways: Name the principles,...

Beginner 18 and older

$35

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Data Storytelling Best Practices

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

About This Class Prepare data for data presentations Understand audience and medium to optimize delivery Apply five principles for effective data slides Review effective presentation chart types Use data story structure Preparation: Please bring a computer. It is recommended to have Excel and Tableau downloaded to fully follow along during this interactive session.

All levels 18 and older

$35

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SEO Writing for Copywriters

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process. In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as how SEO practices can be used regardless of the medium or purpose of your content. The primary focus...

All levels 18 and older

$35

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Email Marketing Essentials

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...

All levels 18 and older

$35

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Wireframing & Prototyping

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Full Course Name UX Fundamentals: Wireframing & Prototyping If you're new to prototyping or wireframing then this class is for you. In this hands-on workshop students will be exposed to the mentality necessary to create great prototypes and get them in front of users as quickly as possible. Students will gain an understading of how the different tools available can be combined to produce meaningful results to aid with iterative development....

Beginner 18 and older

$35

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Design Your Data: Tableau Desktop Workshop

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

With the use of Tableau rapidly expanding across the business landscape, seasoned business analysts and wannabe-data-rockstars alike need to know the core features and functions of this awesome tool. This workshop gives you a handy kickstart to get you underway on your Tableau adventures. Taught as a hands-on class, this workshop will quickly build your skills and confidence in using Tableau Desktop. Data. Details. Dashboards. Done. That’s our...

All levels 18 and older

$35

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Introduction to R

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our R-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Takeaways Perform basic data manipulation and calculations with reproduce-able code Discuss its applications in data analysis and the types of problems it...

Beginner 18 and older

$45

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Youtube 101

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

The use of video is all the rage! YouTube is responsible for starting it all. This session will provide the basic tools necessary to navigate YouTube to help even small business owners and entrepreneurs to tap into the power YouTube influencers, TrueView, and brand integration. Takeaways Attendees will learn valuable tricks and tips on how to optimize their own YouTube Channels and work with YouTube creators to gain visibility and credibility. ...

All levels 18 and older

$45

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Introduction to Digital Marketing

General Assembly

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...

Beginner 18 and older

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Writing User Stories

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

You'll be given an in-depth overview in backlog management and how to craft user stories that drive conversation between you, your stakeholders, and your team. How to write user stories Define acceptance criteria Backlog management and prioritization Introduction to roadmaps

All levels 18 and older

$35