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Visual Design with Adobe Photoshop
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
In this full-day intermediate workshop, we will discuss the Principles of Design as well as how to manage the Elements of Design to create awesome graphics for web and print marketing. From social media posts to inspirational visuals, Adobe Photoshop has all the tools needed to make the design “POP!” Takeaways Learn the Visual Design Principles and Elements and apply them on Branded content Use Adobe Font Kit options iPhone and iPad Design Options...
Salary Negotiation
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
Social Media Strategy Mapping
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
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Copywriting 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples. This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity...
Comedy & Marketing Workshop
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
There is an exciting crossover between stand up comedy and marketing that you never knew you needed...until now! Take your career to the next level by combining the practices learned through stand up comedy with marketing and branding. Whether it’s public speaking, knowing your audience for a pitch, writing and editing a brief, or connecting through humor, stand up comedy is a fresh way to take your marketing career to the next level. Comics...
Javascript 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Expand your coding toolkit with the No. 1 language in tech. JavaScript is taking over the world of software. Whether you’re looking to spice up your portfolio, create an online store, or build the next great startup, JavaScript is the modern web’s most versatile tool. Join General Assembly as we present an introduction to this exciting language! During our JavaScript-focused workshop, you will see how to use JavaScript to bring life...
Digital Marketing 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s...
Founder Bootcamp: Stages of the Startup
Join us for a half-day workshop where we will introduce founder's to the methodology of startup development, Come hear industry experts speak on a variety of topics including customer discovery, go-to-market strategy, legal issues, and raising capital. This bootcamp event is a part of Startup Atlanta's larger Diversity & Inclusion commitment which addresses pain point areas we found after surveying underrepresented entrepreneurs. Lunch, snacks,...
UX Design 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Discover how design shapes our online experiences. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus: Learn what the world of UX design encompasses and why it matters. Touch on fundamental tools and techniques used by professional designers. Practice interviewing techniques to gain user insights....
Data Analytics 101
During our introductory workshop, you’ll join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you: Walk through the fundamentals of data analysis. Survey key tools and techniques for distilling actionable insights from data sets. See how data analysts translate their findings into compelling business narratives. Perform an exploratory analysis...
Visual Design 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Get creative with Adobe Photoshop. Step into the world of visual design with General Assembly. During our introductory workshop, explore the tools and techniques you can use to bring websites, marketing materials, and more to life, and see how designers make their mark on the digital world. Working through a series of guided demos, you’ll: Learn the fundamentals of Adobe Photoshop, a go-to tool for digital designers. Touch on essential...
How to Land Your Dream Job Using LinkedIn
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Are you making the best use of LinkedIn? This workshop will teach you how to effectively leverage LinkedIn to attract recruiters, better network, and create long lasting business relationships that will help you grow your career. LinkedIn now has over 500 million members worldwide and is the leading professional site. Recent updates to LinkedIn now make it even easier for recruiters to find and vet candidates like you, which is why it is important...
Coding 101: HTML & CSS
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Meet the programming languages that power the web, and write your first line of code. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll: Get a closer look at how the developer community and many different fields benefit from coding knowledge. Learn how HTML and CSS function...
Editing Videos for Youtube
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
What You Will Learn: How to import your video for editing How to use the different Premiere menu features to cut, clip, shorten your video How to create a title and credit page/ending How to import images How to save and prepare your video/file for YouTube Takeaways: Be able to edit a raw video Be more comfortable using Premiere for video editing Be inspired to upload a professional, complete video to YouTube
Python Programming 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares to other programming...
Typography Workshop
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
In this class, participants will: Walk through the history of type and progression throughout different media Show examples of type in print and web and the differences between both Show how type works with color/texture/images Talk about different types of fonts (serif, sans-serif, display, handwritten) and the benefits/best uses for all Walk through do’s/dont’s - no stretching, rotating, etc. Demonstrate with provided fonts (4-5 or so)...
Introduction to SEO
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Search Engine Optimization (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what...
Paid Social Media Advertising
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
This class combines tried true marketing principles with digital marketing strategy and a sprinkle of creativity. Students will walk away with the knowledge to craft an effective paid social media marketing strategy, true to their brand's identity, to reach their target audience(s) and achieve the desired results. Takeaways Students will learn: What paid social media advertising is How paid social media advertising works How to craft a stellar...
Advanced Social Media Strategy
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Takeaways: Knowing best practices for key social media platforms Knowing how to improve your strategy based on what works best for each platform Knowing how to create sharable content...
Personal Branding Workshop
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
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