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Copywriting 101

  • All levels
  • 18 and older
  • $45
  • 675 Ponce De Leon Ave NE, Atlanta, GA
  • 2 hours

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  • $45
  • GA Atlanta Ponce City Market @ 675 Ponce De Leon Ave NE 2nd Fl, Atlanta, GA 30308
  • 2 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this writing class:

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples.

This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Key concepts will include common copywriting components, principles of successful copywriting, and how those principles can inform a basic process for writing and evaluating copy. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful copywriting resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Prereqs & Preparation
  • Proficiency in reading, writing and speaking English
  • Pen/pencil and notebook
  • Laptop/tablet/smartphone (helpful but optional)
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Copywriting 101

    Reviewed by Raiven B. on 3/1/2019
    The instructor was great, humorous and offered great insight into copywriting. I liked that she provided samples of her work and explained (in detail) her thought process. I will be attending her next course.
  • Copywriting 101

    Anonymous review on 11/6/2019
  • Copywriting 101

    Reviewed by Alex G. on 7/11/2019
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General Assembly

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