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Social Media Strategy Mapping

  • All levels
  • 18 and older
  • $99
  • Online Class Livestream, Atlanta, GA
  • 3 hours

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  • $99
  • GA Atlanta (Remote Online) @ Online Class Livestream, Atlanta, GA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this social media marketing training:

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

Takeaways:

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Strategy Mapping

    Reviewed by Dewayne B. on 10/31/2018
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Review Summary by CourseHorse

Students have generally positive things to say about the classes at Social Media Strategy Mapping. They appreciate the knowledgeable instructors who are enthusiastic and engaging. Students comment on learning a lot in just a few hours, acquiring valuable tools and ideas for social media, and receiving insightful advice and tips. The classes cover a wide range of topics and provide valuable links and insights into various social media platforms. Overall, students find the classes informative and enjoyable, leaving them with a desire to learn more. Direct quotes: - "I had no clue about social media (at least from a business perspective) and went into the lecture sort of nervous. Jen was awesome - she had a sweet and easy disposition and provided us with so much insightful advice and tips. Her energy and talk were very inspiring as well. If anyone's looking for where to start strategizing the social media part of their business, I think it's a good point to do so as you will learn lots of tools and what to do first from this class." - "Jen Glantz is very knowledgeable. She made it fun and lively. Amazed how much I didn't know. So many great tools and ideas from this course. Thoroughly enjoyed the session." - "This class was the best I have taken so far at GA! Nikki is a fantastic teacher and very knowledgeable. I just wished that the students would have asked their personal/business/work goal questions at the end of the class because they hindered the progress of the entire class. Or maybe there should be a Q&A at the end of the session in short-duration classes. So that the entire presentation can be completed at the right pace and not rushed through."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session.

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