Discover the Best Digital Marketing Classes in Atlanta
The field of digital marketing was a direct result of the birth of the internet. It is the strategy of leveraging digital channels (like websites, social media, search engine optimization, and email) to market products and services to customers. There are eight types of digital marketing – search engine optimization (SEO), pay-per-click, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing – and each of these helps companies to connect with the modern-day consumer and increase sales.
Digital marketing picks up where traditional marketing leaves off. You can’t interact with a business through a billboard or print ad, but you can engage in two-way communication with a business through articles, emails, and social media platforms. Liking posts, leaving comments, and clicking links can only be done through digital marketing tactics.
Leveraging the time people spend on screens (like phones and laptops), digital marketing promotes business products and services across the internet and is now a crucial part of any business’s marketing strategy.
Best Digital Marketing Classes & Schools in Atlanta
There are also several virtual class offerings in digital marketing. Noble Desktop hosts Facebook Marketing Bootcamp which takes an in-depth look at all aspects of marketing on the Meta platform. Students will learn to develop a successful marketing strategy and create visual content that increases engagement and drives sales. You’ll also learn how to gain and expand your following and use paid advertising for increased engagement and profit.
Noble Desktop also has several other courses, like TikTok Marketing and YouTube Marketing. All of their classes are held live with an expert instructor and students will be sent additional information about how to log in and what’s needed for class once they register.
Advanced Social Media Strategy is held in the Old Fourth Ward and is intended for those with experience with Instagram, Facebook, and Twitter. This class focuses on how to create engaging strategies and content tailored to specific audiences. Students will learn to create shareable content that can be leveraged on a variety of social media platforms, measure their efforts, and analyze their data to improve effectiveness.
Also located in the Old Fourth Ward, Media Ad Spend for E-Commerce will introduce the methods and actionable steps you can take towards building your media spend strategy while teaching you best practices for Facebook, Instagram, Twitter, and YouTube.
Introduction to SEO is ideal for beginners looking for a practical introduction. You’ll learn how customers are searching, how to optimize your website’s on-page factors, how to create a content strategy that will assist with SEO, and how to craft a well-optimized, socially shareable piece of content. Make sure to bring your laptop, as well as a couple of sentences about what you hope to learn in class.
SEO for Copywriters is a similar course that will teach you to understand the unique language of SEO and how to integrate SEO strategies into your written content. This class will also cover SEO best practices for copywriters, how to conduct keyword searches, useful tools and browser plug-ins, and how to use HTML in Wordpress or CMS.
Great for all levels, Instagram for Business will teach you to use Instagram to activate influencers and brand advocates. You’ll discuss how to create an engaging strategy, leverage Instagram across your marketing channels, and find your biggest fans on the channel. You’ll even learn how to hashtag, growth hack, and build a mobile brand presence.
Atlanta Industries That Use Digital Marketing
According to Discover Atlanta, there are 66 colleges and universities that enroll more than 275,000 students each year in the city. Atlanta also boasts seven technical colleges enrolling more than 60,000 students. All of these colleges and universities require their own digital marketing campaigns both for the entire school and individual departments. Your work in this industry would be focused on building a brand that people can trust and targeting new potential students for enrollment.
Did you know Georgia is the top state for distribution and supply chain hubs? Atlanta is known as the rail center of the South, and Georgia’s 4,643 miles of rail make it the most extensive rail system and largest intermodal hub in the East. All of this makes Atlanta a prime location for supply chain and manufacturing. While the companies within these industries aren’t customer-facing, they do require B2B marketing experts to help them establish a brand that can be trusted to create quality products and deliver them on time to the businesses that sell them.
Metro Atlanta is a known hub for tech and internet mobility with more than 17,000 technology companies employing 206,000 high-tech professionals. All of these companies require digital marketers for developing their brand voice to writing content for their websites, email campaigns, and social media platforms.
Known as the nation’s health IT capital, Atlanta boasts more than 200 health IT companies, over $4 billion in annual reported revenue, and 16,000 employees within the industry. Healthcare digital marketing consists of strategies and practices that drive patient attraction, acquisition, and retention. These strategies can include standard digital outreach and messaging across various channels like email, SMS, social, and search.
Digital Marketing Jobs & Salaries in Atlanta
A social media manager is a must for any company that interacts directly with its consumers. These companies are often in retail, B2C tech, and the fitness or entertainment industries. The average base salary for this role is between $55,000-$95,000, with the potential to eventually earn six figures.
A content marketing manager is responsible for the company’s overall content strategy, including online content (emails, articles, paid ads) and offline content (direct mail, billboards, and paper ads). The Content Marketing Institute reports that 73 percent of B2B marketers and 70 percent of B2C marketers use content marketing as part of their overall marketing strategy, so there is a healthy job market for these roles. You can expect to earn around $75,000-$100,000, depending on the position and your years of experience.
An email marketing manager will focus solely on email touchpoints and can earn around $66,000 starting out, with the potential to make upwards of $90,000 after a few years. Email marketing managers plan and implement all email campaigns while also managing subscriber databases, improving retention, and analyzing campaign performance.
A paid search manager is responsible for implementing pay-per-click campaigns, updating bids, adding or removing keywords, running tests, and monitoring profitability. Salaries in this role range from $65,000-$100,000, making it a profitable career choice.
An SEO manager converts visitors into customers and increases click-through rates by considering all aspects of a web search. These positions range from $65,000-$85,000 per year and the rate of pay is often determined by your level of expertise.